- Plan, implement, and optimize paid media campaigns across Google Ads, Meta, Microsoft Ads (Bing), and Criteo
- Leverage Search Ads 360 (SA360) to manage, automate, and optimize large-scale paid search campaigns
- Monitor key KPIs, develop in-depth performance reports, and provide strategic insights on campaign performance, customer journey, and ROAS
- Collaborate closely with SEO, CRM, Media, Analytics, and Content teams to integrate paid media into omnichannel marketing strategies
- Conduct A/B testing and continuously optimize targeting, creatives, and campaign performance
- Support the development and execution of paid media strategies for new international markets and audience segments
- Build and strengthen relationships with internal teams and external stakeholders to drive cross-functional collaboration
- Drive innovation by identifying, evaluating, and introducing new tools, technologies, and best practices to enhance campaign effectiveness
- Report directly to the Digital Marketing & Analytics Manager

Requirements

- At least 6 years of experience managing multi-platform paid media campaigns within agencies or established, complex organizations
- Strong proficiency in Search Ads 360 (or equivalent), Google Ads, Microsoft Ads, Meta Business Manager, and Programmatic Advertising platforms
- Experience with Adobe Analytics (preferred)



or Google Analytics 4 and Google Tag Manager
- Previous experience in the fashion, luxury, or e-commerce industry is highly desirable
- Strong analytical mindset, with exceptional attention to detail and the ability to interpret and work with large datasets
- Fluent English is required
- Native or professional proficiency in Italian is a plus

Core Competencies

Expertise in managing and optimizing multi-platform paid media campaigns, with a strong focus on leveraging Search Ads 360, Google Ads, and Microsoft Ads. Proven ability to analyze performance metrics and collaborate across teams to enhance campaign effectiveness in the fashion, luxury, or e-commerce sectors.

Highest-signal resume keywords

- Search Ads 360 Proficiency
- Google Ads Management
- Microsoft Ads Expertise
- Programmatic Advertising Experience
- Analytical Mindset

ATS Optimization Keywords

Hard Skills

- Paid Media Campaign Management
- A/B Testing
- Performance Reporting
- Data Analysis
- Campaign Optimization

Soft Skills

- Attention to Detail
- Collaboration
- Relationship Building

Industry Keywords

- E-commerce
- Fashion
- Luxury
- Omnichannel Marketing
- Customer Journey

Tools & Technologies

- Meta Business Manager
- Adobe Analytics
- Google Analytics 4
- Google Tag Manager

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📌 Senior PPC Specialist (Milano)
🏢 Jobtailor
📍 Milano