The Sales Area Manager is responsible for achieving our commercial goals in the Region of Responsibility by developing solid relationships with dealers, improving dealer performance, building the brand, and developing the necessary tools and services. The Sales Area Manager will be based in Central and Southern Italy and reports directly to the Regional Sales Manager, Italy.
Achieve the assigned commercial goals in the area of responsibility.
Funnel Management KPI’s of the assigned Dealer Network and create actionable improvement plans.
Provide Market Insights and Competitor Benchmarking in the area of responsibility.
Follow up in conjunction with local Finance Partner Team the preferred financial solutions adoption rate and build action plans on feedback.
Ensure NPS Customer Satisfaction surveys are rolled out effectively and any Customer Feedback is treated with maximum priority.
In charge of Dealer Marketing Activity.
Be BYD ambassador and point of reference for all Sales Team in their Area of Responsibility.
Commercial and funnel management metrics




Lead to Test Drive funnel management
Test Drive to Order Conversion rates
Stock KPI’s
Marketing Execution in their Area
Customer Happiness
Market & Customer relevant financial solutions
Financial Partner specific KPI’s
Required skills, qualifications and experience
Educational background in Business Administration, Marketing related education.
Solid working experience as Sales Manager or Retail Manager
Proven experience within automotive industry or mobility services.
Customer-oriented mindset.
Able to prioritize and work proactively with efficient time management skills.
Resilient, Agile and Open minded.
Great negotiation skills.
Excellent English & Italian language skills (Mandarin Chinese would be a plus but not mandatory)
Thorough knowledge of commercial management software and digital tools
Performance and experience based competitive remuneration.
Health Insurance (Metasalute) and Meal Vouchers.

📌 Sales Manager (Italia)
🏢 BYD EUROPE
📍 Italia