ROLE: Regional Sales Manager On Trade Italy (South Zone)

Sales

REPORTS TO: Sales Director On Trade Italy

We are a vibrant family-owned company in the spirits industry, driven by seven generations of the Bacardí family. Today, we manage a portfolio of more than 200 brands, including Bacardi rum, Grey Goose vodka, Patrón tequila, Martini vermouth and sparkling wines, Dewar's Scotch whisky, Bombay Sapphire gin, Cazadores tequila, and William Lawson's whisky, among others.

We are an extended family of more than 7,000 employees worldwide, proudly called “Primos.”

OUR CULTURE

We are guided by the entrepreneurial spirit of our founder, and our three cultural pillars—Fearless, Family, and Founders—inspire our Primos to be the best version of themselves.

Fearless: agile mindset, courage to innovate and challenge the status quo.

Family: we treat people and communities like family. Founders: we act as if the business were our own, with responsibility and long-term vision.

As Regional Sales Manager On Trade Italy,



you will lead Bacardi’s commercial and cultural strategy in your region, responsible for teams of Field Managers and Business Managers, ensuring achievement of commercial objectives, talent development, and proper regional execution of the national strategy.

You will be a reference in culture, execution, and results, driving sustainable business growth.

Commercial Execution

Ensure achievement of commercial objectives for volume, GP, and GM, breaking down targets by sub-zone, channel, and key customer segment.

Continuously optimize pricing, discount, and margin plans, working with the Revenue Growth Management team to ensure sustainability and competitiveness.

Analyze execution KPIs weekly using tools such as Power BI, setting clear action plans and measuring impact.

Translate national strategy into a regional commercial plan that prioritizes opportunities by customer type, category, and brand activation.

Be the voice of the region in national committ

📌 Regional Sales Senior Manager (Brescia)
🏢 Bacardi-Martini
📍 Brescia