Riassunto dell'opportunità da parte della Joinrs AI : Costa Crociere S.p.A. cerca un Enterprise MarTech Program Manager con esperienza per guidare iniziative strategiche di Omnichannel Personalization & Pricing e bundling nel dipartimento Marketing & Direct Sales. Il ruolo richiede capacità di connettere strategia di business, trasformazione commerciale e tecnologia. Tra i benefit, l'occasione di lavorare in un contesto internazionale e contribuire all’innovazione digitale attraverso GenAI e piattaforme MarTech avanzate.
Il processo di selezione sarà interamente gestito da Costa Crociere S.p.A..
Within our Marketing & Direct Sales department at Costa’s Genoa Headquarters , the Enterprise MarTech Program Manager will play a key role in one of the company’s most strategic transformation initiatives: Omnichannel Personalization & Pricing and bundling. Working at the intersection of business strategy, commercial transformation, and technology,
you will help ensure that Pricing & Bundling evolves as a fully integrated business capability, connected to Personalization powered by Customer Data Platform, omnichannel activation, and the broader MarTech ecosystem. Through this opportunity and leveraging on GenAI capabilities, you will contribute to shaping the platforms, processes, and integrations that will support Costa’s future growth and customer experience ambitions.
Live your ambition. Lead with impact
As part of the Marketing Operations team , you will play a pivotal role in enabling Costa’s transformation agenda, with a particular focus on the strategic evolution of our Omnichannel Personalization & Pricing and bundling. Acting as the bridge between business stakeholders, technology teams, consulting partners, and vendors, you will help ensure that commercial transformation initiatives are translated into scalable platform capabilities and integrated solutions. Through your contribution, you will support the successfu
📌 Enterprise MarTech Program Manager (Genova)
🏢 Costa Crociere
📍 Genova
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