Position Overview
Responsible for the end-to-end creative execution, while maximizing sales & profit across their defined store/stores within the Region in PFS Channel. Ensuring to deliver set strategies agreed by mgmt. which supports the long-term growth and profitability of the business.
Essential Duties & Responsibilities
Project Management
Develop and deliver progress reports, proposals and required presentations to support Brand Image
Partnering with mgmt. for providing project hindsight and recommendation reports to improve future projects
Support with the implementation of new stores openings & modernization programmes. Supporting business partners with relative information on the lead up EG; (zoning, capacities and wall layouts etc)
Lead/support with the planning, creating and the delivery of the regional seasonally install/ defined store or stores. Partnering with reflective team members/business partners supporting with the delivery of regional directives
Brand Elevation




Accountable for the seasonal execution of instore creative and product presentation throughout the defined store/ stores.
Ensure the delivery of all product/ creative strategies
Responsible for the end to end implementation of seasonal window schemes and rigging throughout the defined store/ stores, while providing relevant feedback to the office team.
Creation of seasonally floor plans by store mapping space and zoning of layouts for defined region
Define divisional space requirements & capacity by store collaborating with Senior Mgmt.
Mange/ support the critical path & key timelines gained with the regional market business plan.
Act as a creative ambassador within the region delivering relevant, brand facing recommendations to drive incremental sales/ AUR
Conducting of walkthrough of locations when traveling, reviewing merchandising opportunities and product placement within stores, partnering with store mgmt./ regional partners
Ensuring to capture high quality photos of seasonally/ week

📌 Ralph Lauren Brand Image Specialist, Italy (Roma)
🏢 Altro
📍 Roma