NABA is currently seeking motivated individuals for the role of Digital Marketing Specialist. Reporting directly to the Digital Marketing Acquisition & Performance Manager, the specialist will support the execution, optimization, and continuous improvement of NABA's digital acquisition activities across international markets.
Responsibilities Execute and optimize paid acquisition campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and other relevant digital platforms.
Manage campaign implementation, audience creation, creative uploads, tracking validation, and quality assurance.
Monitor campaign performance, budgets, funnel KPIs, and business metrics, translating performance data into actionable insights to improve acquisition efficiency, lead quality, and overall campaign effectiveness.
Support the execution of A/B tests across campaigns, audiences, creatives, and landing pages.
Prepare recurring performance reports and dashboards using GA4, Looker Studio, and other analytics tools.
Collaborate cross‑functionally with CRM, Enrollment, Content,



and SEO & Tech teams to support integrated acquisition initiatives and improve the prospective student journey.
Coordinate operational activities with external media agencies, ensuring timely execution and quality standards.
Support the implementation of tracking solutions, conversion measurement, and attribution models, ensuring data quality across digital platforms.
Support email marketing (DEM) activities by creating email templates using marketing automation platforms, with basic HTML customization when required.
Create, publish, and optimize landing pages and web content using CMS platforms, ensuring alignment with campaign objectives, brand guidelines, and conversion best practices.
Drive Conversion Rate Optimization (CRO) initiatives across landing pages and acquisition funnels through experimentation and data‑driven optimization.
Continuously explore new digital advertising features, AI‑powered tools, and

📌 Digital Marketing Specialist (Milano)
🏢 Educazione, formazione e pedagogia
📍 Milano