We are looking for a passionate and experienced Media Sr. Specialist to join our Regional Digital Marketing Team at Beko Europe. This role sits at the intersection of regional, global, local, and partnership media activities-acting as the central coordinator who ensures all parties are aligned, informed, and working together efficiently toward shared campaign goals.
Responsibilities
Overseeing the creation and execution of media campaigns (online & offline) across various channels for our brand portfolio, such as social media, search engines, video, display advertising, TV across Europe.
Develop and oversee the annual and campaign-specific media plans for region & local specific projects.
Ensure alignment with the brand's marketing objectives and global guidelines.
Combine data analysis, technical knowledge, local feedback, and market understanding to manage complex campaigns and meet the objectives.
Help planning and executing media investments with 4P mindset.
Developing and implementing the overall digital media strategy for our brands, including defining target audience, goals,



and KPIs.
Analyzing campaign performance metrics and providing strategic recommendations for optimisations and improvements.
Presenting campaign performance and strategy updates to senior management and other stakeholders.
Staying up to date with industry trends and emerging digital technologies to ensure that the company's digital media strategy is innovative and effective.
Establishing relationships with media partners.
Collaborating with other teams: such as Global Digital Team, local teams to plan and actively run media campaigns.
Creating case studies when working with local & global teams.
Developing media benchmarks for the markets we operate.
Take an active role pre/post campaign analysis for global & local media investments.
Managing budgets and timelines for media campaigns working closely with local, regional & global teams.
Managing the media agencies.
Following up sales figur

📌 Senior Regional Media Strategy Specialist (Milano)
🏢 Altro
📍 Milano