Is passionate about the WP Lavori World and heritage brands.
- Has experience in the fashion sector.
- Is a native English speaker or bilingual.
- Has excellent organizational and teamwork skills.
- Is available to travel. **Main Tasks**:
Daily management of all marketing activities for Filson and Baracuta, executing the established Marketing Plan, including: - Collaborating closely with internal and external stakeholders for e-commerce product descriptions, article copywriting, image selection and preparation for the websites, and creatives for paid campaigns.
- Preparing newsletters aligned with the commercial calendar's focus.
- Preparing press releases for seasonal launches and collaborations and liaising with external agencies for influencer seeding. Generating a monthly influencer seeding report.
- Supporting event organization and report preparation.
- Assisting with trade shows, such as Pitti Immagine Uomo in Florence.
- Posting social media content using Meta Business Suite, and copywriting for Baracuta. **Required Knowledge**: - Strong proficiency in Microsoft Excel.
- Basic knowledge of newsletter platforms such as Klaviyo, MailUp, or MailChimp.

📌 Marketing Specialist English Speaker or Bilingual (Bologna)
🏢 WP LAVORI IN CORSO
📍 Bologna