Siamo un marchio cinese in rapida crescita nel settore dei veicoli elettrici (EV) e dell’automotive consumer, impegnato nel lancio su larga scala in tutta Europa. In qualità di **Sales Development Manager (Italia)** sarai la figura chiave a livello locale per lo sviluppo e la crescita della nostra rete di concessionari, delle attività di marketing e dei risultati di vendita sul mercato italiano. Unirai un approccio operativo al supporto commerciale, allo sviluppo della rete dealer, all’esecuzione delle attività di marketing e all’analisi del mercato locale, con l’obiettivo di costruire rapidamente una presenza solida del brand e raggiungere ambiziosi target di vendita in uno dei mercati EV più promettenti d’Europa.
- **Si tratta di un ruolo ad alto impatto e con resistente spirito imprenditoriale, ideale per chi si trova a proprio agio in un ambiente dinamico e internazionale e desidera avere un ruolo centrale nell’introdurre in Italia un marchio automobilistico cinese moderno.**_ **Key Responsibilities**
- Develop and execute **annual marketing and channel development plans** for the Italian market, including brand promotion, digital marketing campaigns, channel expansion, and local activation to drive sales targets.
- Build, develop, and manage the **local dealer network**: recruit, onboard, and continuously improve dealer sales capabilities; provide training, tools, and support to maximize dealer performance and lead conversion.
- Manage local media, KOLs, influencers, and strategic partnerships to **increase brand awareness, reputation and engagement** among Italian consumers and fleet customers. Monitor the effectiveness of market activities, providing data insights and strategic optimization recommendations.
- Design and optimize **channel incentives and marketing support programmes** (promotions, bonuses,



co-marketing funds) to boost dealer motivation, marketing efficiency, and overall terminal (dealer) performance.
- **Monitor local market** trends, consumer insights, competitor activities, sales data, and inventory levels: provide regular analysis and recommendations to adjust marketing, channel, and sales strategies in real time.
- **Oversee dealer inventory, orders and operational processes**: resolve product-mix issues, delivery challenges, and day-to-day operational bottlenecks between dealers, headquarters, and logistics.
- Ensure **consistent brand standards** across all touch-points: support dealers with showroom design, customer experience standards, campaign execution, service upgrades, and after-sales marketing activities. **Required experience & Background**
- 4-8 years of relevant experience in automotive, mobility, consumer goods, or retail channel sales/marketing (automotive/EV experience is a strong advantage).
- Proven track record in dealer network development, channel management, or sales support in Italy.
- Experience with B2B/B2C channel sales, dealer training, and performance management.
- Hands-on digital marketing and campaign execution experience. **Required Skills & Competencies**
- Strong commercial acumen and result-oriented mindset.
- Excellent analytical skills with the ability to translate data into actionable plans.
- Outstanding communication and relationship-building skills (dealers,



partners, internal stakeholders).
- High energy, pro-activity, and ability to work independently in a fast-paced, international environment.
- Cultural agility - comfortable working with a remote/Chinese headquarters team. **Required Languages**
- Italian (C1 level) - mandatory.
- English (C2 level minimum) - mandatory.
- Chinese is a big plus. **Required Education**
- Bachelor’s or Master’s degree in Business, Marketing, Sales, Economics, or related field. **Required specifics**
- Your home location should be in the Milan area or within a maximum 2-hour commute (e.g. Monza, Varese, Como, Bergamo, Novara, or similar).
- As this position is a satellite to our European HQ, you will work in a hybrid model with frequent travel to dealers and touch-points across Italy. **What We Offer**
- On-Target Earnings of €70,000 - €85,000 gross per year, consisting of a competitive fixed base salary (including 13th and 14th month) plus a 25% performance-based bonus linked to dealer development and sales targets.
- Mobility Budget to cover your preferred form of transportation
- Hybrid working model with the possibility to work from home up to 2 days per week, supported by a monthly home-office allowance (_Rimborso for lavoro agile_) of €300.
- Private medical insurance coverage.
- International growth opportunities within a rapidly expanding Chinese EV brand.
- Direct exposure to senior management and the chance to shape the Italian market entry from the ground up. **About FAW Europe / HONGQI** Through various international subsidiaries, joint ventures and assembly plants, FAW has a massive presence outside of China, particularly across markets in Africa, the Middle East, Southeast Asia, and Latin

📌 Sales Manager Automotive (Milano)
🏢 FAW Europe / Hongqi
📍 Milano