Responsible for leading the strategy, implementation, and quality control of personalization initiatives Partnering with Digital Store, Content, and A/B testing teams for personalization calendars Transitioning successful tests into daily operations supporting voucher campaigns Collaborating with Store Programming and Trading teams to design personalization strategies Ensuring personalized content is delivered across all platforms Analyzing and reporting weekly test results to drive revenue growth Bachelor’s degree in Digital Marketing or a related field ~3–5 years of solid experience in similar roles within a digital environment ~ Proven hands‑on experience with Adobe Target and Adobe Analytics ~ Solid commercial and analytical mindset,



with the ability to independently interpret key digital KPIs ~ Excellent knowledge of digital and non‑digital tools used for performance analysis ~ Strong planning, organizational, and prioritization skills ~ Native‑level Italian and fluent English Demonstrates expertise in personalization strategies and UX optimization, leveraging tools like Adobe Target and Adobe Analytics to drive revenue growth through data‑driven decision‑making.

Adobe Target Adobe Analytics Digital Marketing

Hard Skills Performance Analysis Data Interpretation A/B Testing Planning Collaboration Voucher Campaigns Tools & Technologies Digital Tools Non-Digital Tools #

📌 Digital store e-commerce personalization specialist (Brugherio)
🏢 Jobtailor
📍 Brugherio