As Cluster Director of Marketing and Communications, I will fully comprehend the vision of Six Senses to help people reconnect with themselves, others, and the world around them, and will embrace our values of local sensitivity and global sensibility, crafted experiences, emotional hospitality, responsible and caring, fun and quirky, and pioneering wellness.
Sustainability, Wellness, and out of the ordinary experiences are at the core of everything we do at Six Senses. I will safeguard these pillars and their strategic planning and development and ensure all directives, practices, and initiatives are implemented, embraced, and adopted within the hotels.
Duties and Responsibilities
Strategic Leadership & Brand Positioning
- Define, lead, and evolve the overall marketing strategy for the cluster, ensuring alignment with brand positioning, commercial objectives, and local market dynamics across Ibiza, Rome, and Milan.
- Establish clear and differentiated positioning for each property, identifying key narratives, strengths, and opportunities,



and translating them into compelling marketing strategies.
- Drive long‑term brand equity while ensuring marketing initiatives support short, mid, and long‑term commercial performance.
- Act as a strategic voice within the cluster, contributing to broader business decisions and ensuring marketing is fully integrated into commercial and operational priorities.

Brand, Content & Creative Direction
- Oversee the content and storytelling strategy across all channels, ensuring a consistent, elevated, and distinctive brand voice.
- Provide strategic and creative direction on key campaigns, ensuring concepts are strong, culturally relevant, and aligned with the luxury positioning of the brand.
- Guide and challenge teams to elevate the quality, originality, and impact of creative outputs.
- Oversee major brand moments such as openings, repositioning, and high‑visibility campaigns, ensuring clarity, coherence, and ambition.

Partnerships,

📌 Cluster Director of Marketing and Communications- Six Senses Rome, Milan (Turbigo)
🏢 IHG Hotels & Resorts
📍 Turbigo