Description
Commercial Strategy
- Develop, implement and continuously refine the hotel's integrated commercial strategy, on a total revenue perspective.
- Lead all Sales, Marketing, Digital Marketing, Public Relations and Business Development initiatives.
- Position Kimpton Villa Miramare Taormina as the preferred luxury lifestyle destination in Taormina and the wider Mediterranean market.
- Build commercial strategies aligned with the objectives of Kimpton Hotels & Restaurants and IHG Hotels & Resorts.
- Collaborate closely with the Director of Revenue Management to maximise Occupancy, ADR, RevPAR, Market Share and overall profitability.
Sales Leadership
- Develop annual and long-term sales strategies across all market segments.
- Build and maintain strong relationships with luxury travel advisors, wholesale partners, destination management companies (DMCs), premium tour operators and corporate clients, in accordance with the distribution guidelines of IHG Hotels & Resorts.
- Lead negotiations for corporate agreements, preferred partnerships and RFP submissions.
- Drive leisure,
luxury, strategic MICE and group business while optimising business mix.
- Identify new revenue opportunities and strategic partnerships.
- Represent the hotel during sales missions and international roadshows.
Marketing & Brand Positioning
- Develop and execute comprehensive marketing and communication strategies.
- Lead brand positioning initiatives that reinforce Kimpton's unique lifestyle identity.
- Manage digital marketing campaigns including SEO, SEM, paid media, content marketing, influencer partnerships and social media strategy.
- Oversee creative content, photography, video production and storytelling initiatives.
- Ensure brand consistency across all communication channels.
Public Relations
- Develop and execute strategic PR plans.
- Build relationships with international media, luxury travel journalists and influencers.
- Coordinate press trips, media events and hotel launch
📌 Director of Sales (Italia)
🏢 IHG
📍 Italia