Plan, implement, and optimize paid media campaigns across Google Ads, Meta, Microsoft Ads (Bing), and CriteoLeverage Search Ads 360 (SA360) to manage, automate, and optimize large-scale paid search campaignsMonitor key KPIs, develop in-depth performance reports, and provide strategic insights on campaign performance, customer journey, and ROASCollaborate closely with SEO, CRM, Media, Analytics, and Content teams to integrate paid media into omnichannel marketing strategiesConduct A/B testing and continuously optimize targeting, creatives, and campaign performanceSupport the development and execution of paid media strategies for new international markets and audience segmentsBuild and strengthen relationships with internal teams and external stakeholders to drive cross-functional collaborationDrive innovation by identifying, evaluating, and introducing new tools, technologies,



and best practices to enhance campaign effectivenessReport directly to the Digital Marketing & Analytics ManagerRequirementsAt least 6 years of experience managing multi-platform paid media campaigns within agencies or established, complex organizationsStrong proficiency in Search Ads 360 (or equivalent), Google Ads, Microsoft Ads, Meta Business Manager, and Programmatic Advertising platformsExperience with Adobe Analytics (preferred) or Google Analytics 4 and Google Tag ManagerPrevious experience in the fashion, luxury, or e-commerce industry is highly desirableStrong analytical mindset, with exceptional attention to detail and the ability to interpret and work with large datasetsFluent English is requiredNative or professional proficiency in Italian is a plusCore CompetenciesExpertise in managing and optimizing multi-platform paid media campaigns, with a strong focus on leveraging Search Ads 360, Google Ads, and Microsoft Ads.

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📌 Senior PPC Specialist (Milano)
🏢 Jobtailor
📍 Milano