Questa posizione è in Decathlon

Il processo di selezione sarà interamente gestito Decathlon.

--
Contract Details: Tempo pieno (40h/week), 2 days/week smart working Division: Marketing Direct Team : Customer Growth Start date: As soon as possible THE CORE TASKS Strategy & Activation
- Design and execute the promotional and engagement roadmap across all channels (web, app, in-store) to ensure business profitability and program growth.
- Design and optimize the "Earn & Burn" loop and develop rewards catalog to maximize customer lifetime value and satisfaction.
- Execute omnichannel loyalty campaigns that bridge in-store and online customer experiences.

Platform Management & Data
- Manage the loyalty platform technical setup, including segmentation, promotion monitoring, and troubleshooting.




- Analyze campaign performance and market trends to deliver actionable insights and ROI-focused reporting.

Process & Collaboration
- Collaborate with global product teams and local stakeholders to refine customer identification processes and UX.
- Align internal departments on loyalty priorities through clear, strategic communication and knowledge sharing.

PERFORMANCE INDICATORS (KPIs)
- Growth & Acquisition: Total number of active customers and volume of new accounts.
- Engagement & Retention: Active redeemer rate, churn rate, and loyalty program CSAT scores.
- Revenue & Behavior: Average revenue per user, purchase frequency, and the percentage of identified transactions.
- Marketing Consent: Overall Opt-in percentage. --
(#J-ENTERPRISE)

📌 Loyalty Specialist (Italia)
🏢 Decathlon
📍 Italia