Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence
and with a vision of innovation. The Group, a world leader in the luxury sector,
operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church’s,
Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities.

JOB PURPOSE

For the Digital Team based in Milan HQ, we are looking for the App Analytics
Lead, who will be responsible for the mobile apps performance analytics across
B2C and B2B Group App Ecosystem, driving insight generation to optimize
engagement, retention, and business impact. We offer a stimulating work
environment, with multiple innovative projects and a network of colleagues with
different skill sets and backgrounds (UX designer, Product Owners, Data
Analysts, E-commerce, Media).

RESPONSABILITIES

• Own and lead app performance measurement for B2C and B2B mobile
experiences, ensuring clarity, consistency, and business relevance of KPIs
• Design, maintain, and evolve dashboards and reporting frameworks to monitor
acquisition, engagement, retention,



and conversion performance
• Conduct deep-dive analyses to identify behavioral patterns, performance
drivers, and optimization opportunities across different user segments
• Partner with Product, UX, Marketing, CRM, and Tech teams to translate data
into actionable recommendations
• Lead and support A/B testing and experimentation strategies to improve user
experience and business outcomes
• Ensure best-in-class implementation and governance of mobile analytics
tools (e.g. SDKs, event tracking, attribution)
• Define and promote analytics best practices across teams, fostering a
strong data-driven culture
• Act as a trusted analytics partner for stakeholders, adapting insights and
storytelling to both B2C and B2B audiences

KNOWLEDGE AND SKILLS

6+ Proven experience in mobile app analytics, with hands-on expertise in
industry-standard tools (e.g. Firebase, Adobe Analytics, Adjust, AppsFlyer,
Amplitude

📌 App Analytics Lead (Milano)
🏢 Prada Group
📍 Milano