BAT is evolving at pace into a global multi-category business. Tomorrow can't wait, let's shape it together British American Tobacco Italy has an exciting opportunity for a Data Platform & Governance Manager in Trieste Annual Gross Salary Pay Range 73.256,80 € - 91.571,00 € under 1 SQ CLA level The Data Platform & Governance Manager sits within the Growth Data & Intelligence team, as part of the wider Global Consumer Experience function. You will directly shape how marketing teams across the organization access and act on data, accelerating time‐to‐insight through scalable, AI‐enhanced data products. This role serves as the primary interface and accountable owner for ensuring that data requirements are met through the enterprise data platform (owned by the Global D&A; team) and key martech tools (sourced and run by the DBS‐Digital Business Solutions team). The Data Platform & Governance Manager advocates for business needs, defines clear requirements, negotiates priorities and SLAs, and drives cross‐functional coordination to enable reliable,



high‐quality data flows for customer and consumer analytics, activation, and channel performance optimisation – including readiness for AI and advanced analytics workloads. This role combines technical platform expertise, strong cross‐functional coordination, and governance leadership to deliver the data foundations that power consumer growth initiatives. Your Key Responsibilities Will Include Collect and prioritize data requirements (sources, schemas, real‐time needs, integrations, AI/ML readiness) and articulate them to DBS and Global D&A.; Represent Global Customer & Consumer Experience in DBS tooling selection, implementation, and roadmap discussions, ensuring martech supports data granularity, tracking, and AI/ML readiness. Drive Global D&A; governance implementation, participate in planning forums to secure platform capacity and features for growth and AI workloads. Serve as primary liaison between Growth CX, DBS, and Global

📌 Data platform and governance manager (Italia)
🏢 Anonymous
📍 Italia