About JD Group
Founded in 1981 and listed on the FTSE100, JD Group is a leading global multichannel retailer in sports fashion, outdoors, and gyms. Driven by innovation, excellence, and a people‑first culture, our vision is to become the world’s most trusted and dynamic omni‑channel retailer. We welcome individuals from all backgrounds to join us in shaping the future of the industry.
Role Overview
Lead and elevate how Nike shows up within a key market for JD Sports Italy; delivering best in class, culturally relevant brand activation that drives both brand heat and commercial performance. As Partner Brand Marketing Senior Executive, you will support in driving the end‑to‑end marketing strategy and execution for Nike within the Italian Market – positioning JD as the key retail partner for Nike across sportswear and lifestyle. You will translate global and EMEA Nike initiatives into impactful local campaigns, ensuring consistency while unlocking opportunities that connect locally with the Italian consumer. Working at the intersection of brand and retail,



you will lead the development of integrated, omni‑channel campaigns across retail, digital, social, paid media and experiential – bringing Nike stories, product and key moments to life within JD. You will collaborate closely with Nike stakeholder, JD Global HQ Partner Brand Marketing Team and other local in‑territory teams to deliver impactful execution. The role requires a commercial and strategic mindset, combined with strong executional excellence. You will use consumer insights, cultural trends and performance data to shape campaigns that not only elevate brand perception but also deliver measurable impact. Ultimately you will play a critical role in building the Nike brand in the Italian Market for JD Sports, delivering standout brand experiences that connect with consumers and drive sustained growth.
Key Responsibilities
- Drive the end‑to‑end marketing strategy and execution for the Nike brand at JD Sports.
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📌 Partner Brand Marketing Senior Specialist Italy (Milano)
🏢 JD SPORTS FASHION
📍 Milano