Digital Store E-Commerce Personalization Specialist Supports QVC Italy and leads personalization and UX optimization activities across web and app to improve customer experience, conversion, and digital performance. Where you'll work This full-time permanent role is hybrid, requiring presence at our offices in Brugherio (MB) for several days each month. Responsibilities * End-to-end personalization ownership: lead the strategy, implementation, and quality control of all digital store personalization initiatives. * Strategy & test coordination: partner with Digital Store, Content, and A/B testing teams locally and internationally to build and coordinate personalization calendars. * Scaling tests & Uniqodo voucher promotion support: transition successful tests into daily operations and support voucher campaigns. * Homepage & app optimization: collaborate with Store Programming and Trading teams to design personalization strategies for key pages and the app. * Segment & platform relevance: ensure high‐value personalized content is delivered across all platforms,



tailored to specific customer segments. * Approval & performance analysis: serve as final sign‐off authority and analyze & report weekly test results. * Team guidance & tool improvement: mentor team members and improve processes and strategies. Qualifications * Bachelor's degree in Digital Marketing or a related field. * 3–5 years solid experience in similar roles within a digital environment, ideally in a multichannel or e‐commerce personalization setting. * Hands‐on experience with Adobe Target and Adobe Analytics. * Strong understanding of CRO, UX, and personalization with ability to optimize the customer journey. * Commercial and analytical mindset; interpret key digital KPIs such as Conversion Rate, Session Rate, Bounce Rate, and CTR. * Excellent knowledge of Adobe Analytics, Adobe Target, Tableau, and Excel; AEM tool is a plus. * Ability to work effectively across functions in a fast‐paced digital environ

📌 Digital Store E-Commerce Personalization Specialist (Brugherio)
🏢 Qvc
📍 Brugherio