Location
Florence, IT Italy
Department
Marketing
What will be your mission?
As Marketing, Communications & Social Media Manager you will lead the hotel's full marketing, PR, and digital strategy—boosting brand visibility, driving revenue, and strengthening customer engagement.
Marketing Strategy & Budget
Develop and execute the full Marketing & PR Plan with GM, PR & Brand teams.
Ensure alignment with global brand initiatives and guidelines.
Manage budget, forecasting, payments, ROI analysis, and market research.
Campaigns, Branding & Creative
Run or oversee creative campaigns to grow brand awareness, sales, and loyalty.
Act as Brand Guardian across all touchpoints.
Produce marketing materials, collaterals, merchandise, and stationery with external partners.
Lead promotional campaigns and hotel/F&B; packages.
Oversee photo/video shoots with HQ approvals when required.
Content & Digital Marketing
Create and manage content for the hotel website, social media, and paid media campaigns.
Conduct ongoing audits of online/offline platforms.




Handle copywriting and short translations (EN IT).
Manage social media channels (IT/EN), community engagement, influencer selection, and UGC/paid collaborations.
PR, Partnerships & Media
Implement the hotel's PR plan: write press releases, coordinate media relations activities.
Organize national/international press trips, visits, and journalist/influencer hosting.
Build partnerships with brands, airlines, events, tourism bodies, institutions, and local organizations.
Events & Activations
Plan and oversee all hotel events and Gastro outlet activations, including communication and logistics.
Support execution in coordination with internal teams.
Qualifications
Bachelor's Degree in Marketing or Communications.
Mandatory hospitality experience; luxury/tourism/gastronomy a plus.
Strong planning and organizational skills; strategic thinker.
Service‐oriented with strong aesthetics and creativity.
Excellent written/verbal Italian (native) and Eng

📌 Marketing, Communication (Firenze)
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