About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact

We are seeking a highly motivated and detail-oriented Senior Associate, Media Solutions Campaign Management to join our growing WPP Media team. As a Programmatic Specialist, you will be responsible for the end-to-end management of programmatic campaigns, from initial setup and strategy development to ongoing optimization and performance analysis.



You will be a key contributor to the success of our clients' campaigns, leveraging your expertise in programmatic technologies and best practices to drive impactful results. This role requires a strong understanding of the programmatic landscape, excellent analytical skills, and the ability to collaborate effectively with internal and external stakeholders.

Skills And Experience
- Configure and launch programmatic campaigns within various Demand-Side Platforms (DSPs) and external tools/platforms, ensuring accurate targeting, bidding strategies, and creative implementation.
- Continuously monitor and analyze campaign performance against pre-defined Key Performance Indicators (KPIs) such as reach, frequency, CTR, conversion rate, and ROI.
- Identify trends, anomalies, and opportunities for optimization based on data analysis.
- Act as a consultant, providing data-driven recommendations for campaign optimization and improvement, including adjustments to target

📌 Senior Associate, Media Solutions Campaign Management (Milano)
🏢 WPP Media
📍 Milano