Our client is seeking a Paid Media Buyer to manage and optimize paid advertising campaigns across a growing portfolio of legal client accounts. The organization is focused on delivering measurable lead generation results through performance marketing, data-driven optimization, and high-quality creative execution. As the client portfolio expands, they are looking for a proactive marketing professional who can take ownership of Meta Ads performance while collaborating closely with creative, analytics, and account management teams.

Role Overview
The Paid Media Buyer will be responsible for managing, optimizing, and scaling paid advertising campaigns across Meta Ads for multiple legal client accounts. The Paid Media Buyer will oversee campaign execution, budget management, creative testing, reporting, and performance optimization while collaborating with internal teams to continuously improve lead generation results. This role is ideal for someone who enjoys combining analytical thinking with creative execution and is comfortable leveraging AI tools to improve campaign efficiency and scalability.





Location
Fully Remote | 9:00 AM - 5:00 PM EST

Key Responsibilities
Paid Media Management & CPL Optimization
Manage campaign setup, audience targeting, and day-to-day optimization across Meta Ads accounts.
Oversee monthly advertising budgets exceeding $20,000 per account.
Conduct A/B testing across creatives, audiences, placements, and campaign structures.
Expand campaigns into additional paid channels such as TikTok, YouTube, and Google Ads as business needs evolve.
Ensure campaigns comply with advertising platform policies and industry regulations.

Creative & Copy Development
Develop high-performing static and video advertisements.
Create and optimize creative assets using Canva, AI tools, and other creative platforms.
Source User-Generated Content (UGC) creators or implement AI-generated UGC where appropriate.
Write compelling ad copy, hooks, headlines, and voice-over scr

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