Senior Product Manager
The Senior Product Manager – EMEA is responsible for defining and executing the strategic product/brand roadmap across the EMEA region for a portfolio of three internationally established brands. This position combines product portfolio management, strategic brand leadership, business development, and cross-functional team leadership to ensure sustainable growth, market relevance, and profitable business expansion across the region.
The role serves as a pivotal link between the strategic planning in Europe, the global headquarter in China, and the regional Business Management functions in Europe, ensuring alignment of product, portfolio, and growth strategies across the EMEA region.
Actively participate with the Planning Department in the development and management of product portfolios and category roadmaps for the EMEA market.
Define product range strategies based on consumer insights, market opportunities, competitive intelligence, and financial objectives.
Collaborate closely with Planning,



R&D; and Business manager to ensure successful product development and launches.
Brand and Portfolio Strategy
Co-Develop and implement the long-term strategic vision for three international brands across the EMEA region.
Co- Define brand positioning, value propositions, and portfolio architecture to maximize market penetration and profitability.
Ensure product - brand consistency while adapting strategies to regional market dynamics and consumer needs.
Drive competitive analysis and identify emerging market trends to strengthen competitiveness.
Business Development and Growth Opportunities
Support strategic projects aimed at accelerating revenue growth, market share expansion, and profitability improvement.
Monitor business performance and implement corrective actions when required.
Team Leadership and Organization Development
Build organizational capabilities and succession plans to support future business growth.
Ensure regional market requirements are

📌 Manager - Product Manager (Italia)
🏢 Haier Europe
📍 Italia