ABOUT THE ROLE The Brand Insights Analyst has the mission to deliver insightful data to our high‑service customers via the Launchmetrics products and services. Combining advanced industry knowledge (Fashion, Lifestyle & Beauty) with data, the Brand Insights Analyst will build and own customer relationships with the support of his manager, acting as a trusted partner for our customers to provide data driven recommendations and support their initiatives to drive their marketing and communication strategy.Be an expert on platform functions and data to become a strategic advisor for clients, continuously driving value and ROI, connecting their goals to outcomes and developing relationships with multiple stakeholders and customer teams.
Ensure that direct management is up‑to‑date on clients documentation, reviews, reports, and risk and collaborate with direct managers to prepare regular account reviews with clients to ensure communication around priorities, reporting, data, and platform needs.
Make sure to deliver customers’ reports & analysis on time and ensure that the data delivered to customers is accurate by conducting regular checks and liaising with internal teams to improve queries & data capture.
Act as the main customer contact for training on the Launchmetrics products, update of customers contacts lists, as well as questions on data/scope of work.
Collect customer needs and share feedback around products, new KPIs and measurement analyses to internal teams, piloting new developments alongside customers.
Identify trends and patterns in datasets to build detailed and insightful reports, utilizing quantitative and qualitative analyses to make recommendations around brand performance.
Build actionable reports to customers, acting as a thought leader to make recommendations around their brand performance.
Minimum 2 years experience with data analytics
Intermediate Excel skills and appetite for analysis and writing data‑driven insights
ABOUT THE BRAND INSIGHTS TEAM
📌 Insight Analyst (Italia)
🏢 Launchmetrics
📍 Italia
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