CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. Act as the product expert and brand ambassador within the regional marketing team for the categories of strollers, home, and carriers, with strong product and market knowledge
Plan and execute effective retail store visits within your assigned area, aligned with business opportunities, product launches, and Sales and Marketing objectives
Be based in Vicenza at the CYBEX Italy office, with approximately 70% travel across Italy (North to South) and 30% office-based work
Deliver structured product, sales, and technical training during store visits to enhance retail staff knowledge, confidence, and sales performance
Ensure premium in-store presentation,



including visual merchandising and point-of-sale (POS) materials, in line with global brand guidelines; Plan and execute impactful retail activations for assigned product categories; proactively support sell-out growth through in-store activities, events, and technical sales suppor
Maintain a strong presence in key retail locations, including availability to work up to two Saturdays per month (with time off in lieu), supporting sales and enhancing the customer experience
Support retail partners in developing and improving their social media content, including content creation and on-camera participation where required
Represent the brand at trade fairs, retail events, PR events, and activation initiatives, strengthening brand visibility and external partnerships
Provide commercial support by developing clear and effective materials and tools to support sales teams and retail partners in driving sell-out
Monitor competitor activi

📌 Retail Planning Assistant (Italia)
🏢 Cybex
📍 Italia