17 ago
|
Kering Eyewear
|
Italia
17 ago
Kering Eyewear
Italia
About Us
Kering Eyewear, part of the global Luxury group Kering, is the most relevant player in the Luxury Eyewear market segment. We design, develop, manufacture, and distribute eyewear that blends creativity, innovation, and quality. Our portfolio spans a wide range of iconic brands including Gucci, Cartier, Saint Laurent, Bottega Veneta, Balenciaga, McQueen, Valentino, Chloé, Alaïa, Montblanc, Dunhill, Puma, and our proprietary brands LINDBERG, Maui Jim, and Zeal Optics. By combining industry expertise with a commitment to sustainability, we help our brands redefine design and craft eyewear that captivates consumers worldwide.
Your opportunity
We are currently seeking a Senior Trade Marketing Specialist as part of our team in Milan.
How you will contribute
- Support the line manager in the development and execution of regional marketing plans to enhance in-store visibility and sell-out across channels and brand portfolio, ensuring alignment with business priorities.
- Partner with global teams to adapt strategies to local market needs,
collecting feedback from local teams and ensure specific requests are addressed by with relevant stakeholders to support market growth plans while ensuring brand consistency.
- Contribute in the development and coordination of go-to-market toolkits for new product launches and campaigns, facilitating cross-functional alignment with Brand Management, Communication, Trade Marketing and Training functions.
- Support in overseeing end-to-end trade marketing operations from demand planning, to local productions and distribution tracking to ensure timely and effective execution.
- Monitor the implementation of key regional marketing initiatives, maintaining up-to-date planning documents, calendars, and status reports
- Support the coordination and prioritization of integrated ATL activities (media, social, influencer, PR) in close collaboration with Brand Communication teams.
- Track campaign rollouts across markets, highlighting gaps a
📌 KERING EYEWEAR Senior Trade Marketing Specialist (Italia)
🏢 Kering Eyewear
📍 Italia