About us:
Diadora has been in the market for over 70 years and has helped write some of the greatest stories in the history of sport.

Located in the footwear district of Montebelluna, internationally renowned for expertly crafted sports shoes and home to some exceptional niche products, it has made craftsmanship, innovation and authenticity the key values at the heart of its sports and lifestyle collections.

Today, Diadora is present in more than 60 markets worldwide and continues to expand thanks to a vast array of cutting-edge performance-focused products, with its running, football and tennis lines and fashion products, with its premium Heritage and Sportswear line

Main Responsibilities
Mission of the Role
- Reporting directly to the Merchandising Director, the Footwear Merchandising Manager for Sportswear & Heritage will be responsible for leading the global product strategy. You will bridge the gap between creative vision and commercial viability,



ensuring that the footwear range maximizes business opportunities across all distribution channels while achieving rigorous margin and growth targets.

Key Responsibilities
- Strategic Range Architecture: Develop the global range architecture to maximize business opportunities across all distribution channels, ensuring targets and gross price margins are met for all categories.
- Line Planning: Build comprehensive line plans according to category strategic direction and business expectations, utilizing brand key stories and detailed sell-out analysis.
- Efficiency & Lifecycle: Drive line and SKU efficiency throughout the franchise lifecycle of various silhouettes.
- Market Execution: Execute merchandising strategies and assortment plans to best commercialize the product line based on effective go-to-market strategies by distribution channel and tier.
- Financial Accountability: Deliver profitability at the gross margin level through accurate pricing, product mix, and precise forecasting for the category.
- Cross-fu

📌 Merchandising Manager Footwear Lifestyle (Italia)
🏢 Diadora
📍 Italia