pul /brliPlan, implement, and optimize paid media campaigns across Google Ads, Meta, Microsoft Ads (Bing), and Criteo /li /brliLeverage Search Ads 360 (SA360) to manage, automate, and optimize large-scale paid search campaigns /li /brliMonitor key KPIs, develop in-depth performance reports, and provide strategic insights on campaign performance, customer journey, and ROAS /li /brliCollaborate closely with SEO, CRM, Media, Analytics, and Content teams to integrate paid media into omnichannel marketing strategies /li /brliConduct A/B testing and continuously optimize targeting, creatives, and campaign performance /li /brliSupport the development and execution of paid media strategies for new international markets and audience segments /li /brliBuild and strengthen relationships with internal teams and external stakeholders to drive cross-functional collaboration /li /brliDrive innovation by identifying, evaluating, and introducing new tools, technologies, and best practices to enhance campaign effectiveness /li /brliReport directly to the Digital Marketing Analytics Manager /li /br /ul /brh3Requirements /h3 /brul /brliAt least 6 years of experience managing multi-platform paid media campaigns within agencies or established, complex organizations /li /brliStrong proficiency in Search Ads 360 (or equivalent), Google Ads, Microsoft Ads, Meta Business Manager, and Programmatic Advertising platforms /li /brliExperience with Adobe Analytics (preferred) or Google Analytics 4 and Google Tag Manager /li /brliPrevious experience in the fashion, luxury,



or e-commerce industry is highly desirable /li /brliStrong analytical mindset, with exceptional attention to detail and the ability to interpret and work with large datasets /li /brliFluent English is required /li /brliNative or professional proficiency in Italian is a plus /li /br /ul /brh3Core Competencies /h3 /brpExpertise in managing and optimizing multi-platform paid media campaigns, with a strong focus on leveraging Search Ads 360, Google Ads, and Microsoft Ads.
Proven ability to analyze performance metrics and collaborate across teams to enhance campaign effectiveness in the fashion, luxury, or e-commerce sectors.
/p /brh3Highest-signal resume keywords /h3 /brul /brliSearch Ads 360 Proficiency /li /brliGoogle Ads Management /li /brliMicrosoft Ads Expertise /li /brliProgrammatic Advertising Experience /li /brliAnalytical Mindset /li /br /ul /brh3ATS Optimization Keywords /h3 /brh3Hard Skills /h3 /brul /brliPaid Media Campaign Management /li /brliA/B Testing /li /brliPerformance Reporting /li /brliData Analysis /li /brliCampaign Optimization /li /br /ul /brh3Soft Skills /h3 /brul /brliAttention to Detail /li /brliCollaboration /li /brliRelationship Building /li /br /ul /brh3Industry Keywords /h3 /brul /brliE-commerce /li /brliFashion /li /brliLuxury /li /brliOmnichannel Marketing /li /brliCustomer Journey /li /br /ul /brh3Tools Technologies /h3 /brul /brliMeta Business Manager /li /brliAdobe Analytics /li /brliGoogle Analytics 4 /li /brliGoogle Tag Manager /li /br /ul /p #J-*****-Ljbffr

📌 Senior Ppc Specialist (Milano)
🏢 Jobtailor
📍 Milano