Company Description
As the world's largest healthcare platform, each month, we connect 24 million patients with 280k doctors across 13 countries (through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda).
Our marketplaces, SaaS and AI tools simplify daily tasks and help doctors, clinics and hospitals work more efficiently, so they can focus on what really matters: caring for their patients.
Learn more about our products here: pro.doctoralia.At scale, yet agile – 3,000+ employees, but still fast, flexible, and hands-on.
This role is remote within our markets
The Marketing Operations & Technology Specialist will be responsible for the administration and continuous improvement of our core marketing technology platforms, driving marketing operations excellence with HubSpot as the primary tool.
Beyond day-to-day operations, this role contributes to transformational initiatives, including the design and deployment of AI-powered workflows, AI agents, and other tangible AI-driven solutions that improve how marketing operates.
Made up of one part IT geek and one part integrated marketing expert, this hybrid role bridges the gap between technical execution and marketing strategy, providing the foundation to support strong marketing execution.
They will serve as the super user and product expert on the technical aspects of our marketing tools and ensure the platforms are working proficiently to meet DocPlanner's marketing and business objectives.
Be responsible for the configuration, maintenance, and continuous optimization of marketing systems, with a proactive mindset toward scalability and performance
Contribute to transformational initiatives leveraging AI - including AI-powered workflows, AI agents, and emerging AI capabilities to automate processes, improve efficiency, and unlock new value for the marketing team
Support and continuously improve the HubSpot–Salesforce sync, ensuring data integrity, reliable lead flow, and alignment between platforms
Build and refine predictive lead scoring models to enable smarter prioritization and higher conversion
Take a proactive approach to workflow monitoring and error resolution,



particularly around MQL qualification and lead assignment/delivery, minimizing disruptions
Leverage data enrichment and custom-coded actions within workflows to extend platform capabilities and deliver advanced automation
Create, manage, and document system processes, and train all users on best practices
Maintain and refine core items such as CRM records, properties, lists, workflows, user management, and GDPR compliance
Implement lead scoring practices, lead sources, chatbots, and marketing automation tactics to drive higher conversion
Manage data imports according to campaign requirements, ensuring data accuracy, hygiene, and proper segmentation
Be responsible for data security and governance for information flowing in and out of the marketing systems
Partner with internal teams to identify pain points, prioritize enhancements, and communicate improvements for core marketing systems
Drive cross-platform integrations (Salesforce included) and collaborate with other system administrators and internal data teams
Stay up-to-date on data & technology changes (internal and external), including AI advancements, that can impact the marketing technology stack
Be part of the evaluation of future technology solutions to meet the evolving challenges of the marketing team
Degree in marketing, computer science, business, or a related field
Proficient knowledge of digital marketing automation or other marketing technology ( HubSpot required)
Salesforce experience, particularly with HubSpot–Salesforce sync, is a plus
Hands?on experience or a strong interest in applying AI to marketing operations is a significant plus
Familiarity with predictive lead scoring, data enrichment, and custom-coded workflow actions is highly valued




Demonstrated experience using technology & marketing expertise to drive process and performance improvements
Positive can?do attitude with strong initiative and follow?through
Strong level of business English
Here's what the process usually looks like (though it might vary slightly depending on the role):
Intro Chat – A first call with our Talent Partner to explore mutual fit around relevant skills, value alignment, and motivation.
Hiring Manager Interview – A deeper conversation about your background, aspirations, and experience with Anastasia Voshchenkova (Global Head of Marketing Operations and Technology) and your potential manager in this role.
Business Case – A live exercise with no preparation time, designed to understand how you approach real?life problems.
References & Offer!
Why You'll Love It Here
Global Benefits –
No matter where you are, you'll have access to:
Healthcare insurance – so you can focus on what matters.
Wellness that works for you – from gym memberships to mental health support, we've got you covered.
Time off that counts – whether it's a vacation, your birthday, or just a day to recharge, we believe in balance.
Local Perks – Depending on your location, you will be entitled to local benefits like meal vouchers (buoni pasto), transport allowances, or extended parental leave.
We're growing, and so can you!
You'll find lots of chances to learn, develop, and explore new paths—whether within your team or through cross-functional projects.
Flexibility That Works for You –
Remote work and flexible hours aren't just buzzwords here.
While the extent of flexibility depends on your role and team, we value results over rigid schedules.
At this time, we are not able to sponsor visas for this position.
Keep it simple, keep it lean – smart solutions over complexity.
Don't just take our word for it—check out our Glassdoor to hear what our people say!
We welcome applicants from all walks of life, regardless of gender, disability, or background, and are dedicated to fostering an inclusive workplace where everyone feels valued and empowered to contribute.
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📌 Global Marketing Operations And Technology Specialist (Montà)
🏢 Docplanner
📍 Montà