Reports to: Product & Merchant Success Lead Location: Italy (hybrid) Seniority bar: 3+ years About Dondy Dondy is the #1-ranked WhatsApp app on Shopify, trusted by more than 70,000 businesses worldwide.
We help ecommerce merchants grow through WhatsApp marketing, automation, AI-powered customer support, and conversational commerce.
Today, Dondy supports more than $100 million in annual orders and powers over one million conversations between merchants and their customers.
Dondy is part of Shop Circle's agentic commerce software division, where we build practical AI-powered tools that deliver measurable outcomes for ecommerce businesses.
The Role We're looking for a hands-on Marketing & Partnerships Specialist to help grow Dondy's presence across the Shopify ecosystem.
You'll own the execution of product launches, lifecycle campaigns, merchant education, SEO content, social content, and partnership initiatives.
Your work will help Shopify merchants discover Dondy, understand its value, adopt its features, and achieve better results from WhatsApp.
This is an ideal opportunity for someone who combines strong marketing judgment with excellent execution.
You should be comfortable moving between content creation, campaign management, performance analysis, and partner relationship-building.
AI will be a core part of how you work.
We expect you to use AI and automation tools to accelerate research, drafting, content repurposing, campaign creation, and documentation—while applying strong editorial judgment and strategic thinking.
What You'll Do Product and launch marketing
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Lead marketing execution for product releases, new features, integrations, and partnerships.
Create clear, compelling launch materials that communicate merchant value, use cases,



setup requirements, and business impact.
Collaborate with product, support, and engineering teams to ensure messaging is accurate and relevant.
Prepare internal enablement materials for customer-facing teams ahead of key launches.
Partnerships and co-marketing
Identify and activate opportunities with agencies, technology partners, integration partners, affiliates, and Shopify ecosystem collaborators.
Build strong day-to-day relationships with external partners.
Develop integration pages, partner campaigns, webinars, case studies, launch announcements, emails, and social content.
Track partnership performance and identify new merchant acquisition opportunities.
Own and continuously improve Dondy's Help Center, Knowledge Base, tutorials, and FAQs.
Create practical guidance covering WhatsApp setup, abandoned cart recovery, marketing campaigns, automation flows, AI chatbot configuration, inbox management, integrations, reporting, and troubleshooting.
Use merchant feedback and support insights to identify content gaps and reduce onboarding friction.
Conduct quarterly content audits to ensure educational materials remain accurate and useful.
Lifecycle, website, SEO, and social
Manage lifecycle campaigns across onboarding, activation, feature adoption, education, upsell, win-back, promotions, partnerships, and product releases.
Keep Dondy's website and Shopify App Store listing accurate, compelling, and conversion-focused.




Create evergreen content for Shopify merchants interested in WhatsApp marketing, ecommerce automation, AI customer support, abandoned cart recovery, and customer engagement.
Maintain a consistent blog, SEO, email, and social publishing cadence.
Performance and optimization
Monitor performance across traffic, email, SEO, content, social, app installs, activation, product adoption, upgrades, retention, and partner referrals.
Produce a monthly marketing and partnerships performance report.
Turn data into clear optimization decisions and measurable improvements.
Share merchant insights, search trends, campaign learnings, and partner feedback with cross-functional teams.
What We're Looking For
3+ years of experience in marketing, partnerships, product marketing, lifecycle marketing, content marketing, or a related role.
Excellent written English and the ability to explain technical products in a clear, engaging way.
Experience creating and executing campaigns across email, content, SEO, social, and web channels.
Strong project management skills and the ability to manage multiple launches and priorities.
A commercial mindset, with an understanding of conversion, activation, retention, and customer value.
Confidence working with external partners and cross-functional internal teams.
Strong analytical skills and comfort using performance data to improve campaigns.
Hands-on experience with AI tools for content creation, research, ideation, and workflow automation.
High attention to detail and strong editorial judgment.
A proactive, accountable, and highly organized working style.
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Experience with Shopify, ecommerce SaaS, WhatsApp marketing, marketing automation, customer support technology, or conversational AI would be a strong advantage.
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📌 Marketing & Partnerships Specialist (Italy) (Milano)
🏢 Shop Circle
📍 Milano