Plan, implement, and optimize paid media campaigns across Google Ads, Meta, Microsoft Ads (Bing), and Criteo
Leverage Search Ads 360 (SA360) to manage, automate, and optimize large-scale paid search campaigns
Monitor key KPIs, develop in-depth performance reports, and provide strategic insights on campaign performance, customer journey, and ROAS
Collaborate closely with SEO, CRM, Media, Analytics, and Content teams to integrate paid media into omnichannel marketing strategies
Conduct A/B testing and continuously optimize targeting, creatives, and campaign performance
Support the development and execution of paid media strategies for new international markets and audience segments
Build and strengthen relationships with internal teams and external stakeholders to drive cross-functional collaboration
Drive innovation by identifying, evaluating, and introducing new tools, technologies, and best practices to enhance campaign effectiveness
Report directly to the Digital Marketing & Analytics Manager
Requirements
At least 6 years of experience managing multi-platform paid media campaigns within agencies or established, complex organizations
Strong proficiency in Search Ads 360 (or equivalent), Google Ads, Microsoft Ads, Meta Business Manager, and Programmatic Advertising platforms
Experience with Adobe Analytics (preferred)



or Google Analytics 4 and Google Tag Manager
Previous experience in the fashion, luxury, or e-commerce industry is highly desirable
Strong analytical mindset, with exceptional attention to detail and the ability to interpret and work with large datasets
Fluent English is required
Native or professional proficiency in Italian is a plus
Core Competencies
Expertise in managing and optimizing multi-platform paid media campaigns, with a strong focus on leveraging Search Ads 360, Google Ads, and Microsoft Ads. Proven ability to analyze performance metrics and collaborate across teams to enhance campaign effectiveness in the fashion, luxury, or e-commerce sectors.
Highest-signal resume keywords
Search Ads 360 Proficiency
Google Ads Management
Microsoft Ads Expertise
Programmatic Advertising Experience
Analytical Mindset
ATS Optimization Keywords
Hard Skills
Paid Media Campaign Management
A/B Testing
Performance Reporting
Data Analysis
Campaign Optimization
Soft Skills
Attention to Detail
Collaboration
Relationship Building
Industry Keywords
E-commerce
Fashion
Luxury
Omnichannel Marketing
Customer Journey
Tools & Technologies
Meta Business Manager
Adobe Analytics
Google Analytics 4
Google Tag Manager
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📌 Senior Ppc Specialist (Milano)
🏢 Jobtailor
📍 Milano