ppFrom day one at Unobravo, we've been on a mission to bmake mental health support truly accessible to everyone /b by normalizing therapy, fostering openness, and breaking down the stigma that still surrounds it.
/p pOur success is driven by an exceptional team dedicated to providing high-quality, accessible care, anytime, anywhere.
With bover 9,500 qualified therapists /b and more than b10 million therapy sessions /b delivered, we're proud to have made a meaningful difference in countless lives.
/p pJoin us as our new bSenior SEM Manager /b in the bPerformance Marketing team /b: an opportunity to shape innovation in the mental health industry and drive solutions that make a global impact.
/p pWe're seeking someone bold and visionary, ready to break barriers and fuel our international expansion.
/p h3THE ESSENTIALS /h3 pbSeniority: /b Mid-Senior /p pbLanguages: /b Italian, English (fluent) /p pbPreferred Location: /b Milan /p pbSalary range: /b EUR 50,********,000 in line with our commitment to transparent and equitable compensation practices /p h3THE ROLE /h3 pWe're looking for an bSenior SEM Manager /b to own and scale our Paid Search growth strategy across Italy and Spain.
You will drive acquisition growth through Google Ads and Microsoft Ads, with a strong focus on high-quality sessions, efficient CAC, and sustainable LTV:CAC.
You'll operate with an AI-first mindset, leveraging automation and experimentation to accelerate performance while protecting quality and brand integrity.
/p h3WHAT YOU'LL DO /h3 ul liOwn Paid Search growth strategy across Google Ads and Microsoft Ads, covering Search, AI Max, Performance Max, and YouTube.
/li liDrive scalable performance with an AI-first approach, leveraging automation for keyword insights, ad iteration, creative testing, reporting, and decision-making.
/li liBuild and execute a structured experimentation roadmap, including A/B testing, landing page testing, geo testing,



and incrementality measurement.
/li liEnsure measurement excellence through clean tracking and attribution, partnering with Data and Analytics to improve performance visibility and funnel insights.
/li liCollaborate cross-functionally with Product, Data, and Creative teams to align campaign strategy with user experience, messaging, and business priorities.
/li /ul h3MUST-HAVE SKILLS /h3 ul li6+ years of experience in Paid Search / SEM / Performance Marketing in high-growth environments.
/li liStrong expertise in Google Ads (Search, Performance Max, Demand Gen) with experience managing large budgets.
/li liStrong analytical mindset and solid measurement foundation, including Google Tag Manager and conversion tracking best practices.
/li liExperience optimizing beyond CPL, using metrics such as lead quality, cohorted CVR, CAC, and LTV:CAC.
/li liStructured experimentation approach: A/B testing, geo tests, landing page testing, incrementality thinking.
/li liAI-first working style, actively leveraging automation to improve speed and performance.
/li liHigh ownership, execution speed, and comfort working in ambiguity.
/li liFluent in Italian and English (written and spoken) /li /ul h3POWER-UPS /h3 ul liExperience with Microsoft Ads / Bing Ads campaigns.
/li liSpanish language skills (working knowledge or higher).
/li liFamiliarity with incrementality measurement tools and multi-touch attribution platforms.
/li /ul pNot everyone checks every box, and that's okay.




If this role inspires you and you're passionate about making an impact in our mission, we'd love to hear from you.
/p h3WHAT WE OFFER /h3 pbScaling with purpose /b /p pStep into a work environment that's in bconstant motion /b, and bever-evolving /b.
Be part of a company that's on the rise.
/p h3Everyone Needs Unobravo /h3 pYour mental health matters.
Get access to bexclusive discounts on psychotherapy sessions /b with our professionals: your well-being comes first.
/p h3Moments That Matter /h3 pEnjoy unforgettable bcompany retreats /b, bteam-building /b experiences, nationwide baperitivo parties /b and more.
Because we love celebrating milestones together.
/p h3Free Online Language Training /h3 pWe speak your language, and want you to speak ours!
Enjoy a bfree membership and conversation courses /b on our language platform to grow personally and professionally.
/p h3Birthday Off /h3 pCelebrating the passing of time is also fun at Unobravo!
All employees can enjoy a bday off /b on the month of their bbirthday /b.
/p h3World Mental Health Day, Our Way /h3 pOn World Mental Health Day, we step back together, giving each of us ban additional day off /b to rest, reflect and recharge.
/p h3Inclusive Parental Leave /h3 pEnjoy bextra days off /b to celebrate the arrival of your little ones.
Available for ball parents /b, including biological fathers, same-sex parents, adoptive, and foster parents.
Because every family deserves time to connect.
/p h3Equal Opportunity Accommodations /h3 pWe're proud to be an equal-opportunity employer and to provide reasonable accommodations to ensure a fair and accessible hiring process for all.
/p pIf you require any support or adjustments during the application or interview process, please let us know, we'll do our best to make sure you have a positive experience.
/p /p #J-*****-Ljbffr

📌 Senior Sem Manager (Milano)
🏢 Unobravo International
📍 Milano