ppillycaffè is an Italian company founded in Trieste in 1933 with the mission to offer the best coffee to the world. We are globally recognized for our dedication to quality, innovation, and sustainability. /ppWe are looking for an experienced and strategic Head of Media Content to lead the development and execution of integrated communication, media and content strategies across all consumer touchpoints, at global level. /ppThis role is responsible for driving brand visibility, engagement and commercial performance through the orchestration of online and offline content initiatives, ensuring a consistent and consumer-centric brand experience across global and local channels. /ppWorking closely with cross-functional teams including Brand, Product Marketing, Retail and eCommerce, the successful candidate will define communication priorities, optimize media investments and establish best-in-class standards for content distribution and campaign execution. /ph3Key Responsibilities /h3h3Integrated Communications Content Strategy /h3ulliDefine, develop and execute integrated communication and content marketing strategies across the entire customer journey; /liliLead the creation, orchestration and distribution of brand campaigns and commercial content across digital and offline channels; /liliEnsure consistency of messaging and brand positioning across all consumer touchpoints; /liliCoordinate communication plans and campaign activations to maximize impact and efficiency. /li /ulh3Advertising Media Management /h3ulliLead the planning,



implementation and optimization of online and offline media and advertising strategies for the Italian market; /liliOversee media investments to maximize effectiveness, reach, engagement and return on investment; /liliCollaborate with external media agencies and strategic partners to ensure high-quality execution and innovation; /liliMonitor campaign performance, identify optimization opportunities and implement data-driven recommendations. /li /ulh3Cross-Functional Leadership /h3ulliPartner with Brand, Artistic Direction, Product Marketing, eCommerce and other key stakeholders to integrate communication and commercial priorities; /liliFoster a consumer-centric approach throughout all communication initiatives; /liliLead strategic projects involving multiple departments and external partners; /liliPromote a culture of collaboration, innovation and continuous improvement. /li /ulh3Required Qualifications /h3ulliBachelor's or Master's degree in Marketing, Business Administration, Communications or a related field; /liliExtensive experience in integrated marketing communications, media and advertising management; /liliStrong expertise in digital ecosystems, including social media, content marketing, CRM,



eCommerce and digital advertising; /liliProven experience managing multi-channel campaigns at a national and/or international level; /liliDemonstrated ability to define KPIs, analyze performance and optimize media investments; /liliStrong project management and stakeholder management skills; /liliExcellent communication and presentation abilities; /liliFluent English; additional languages are considered a plus. /li /ulh3Preferred Profile /h3ulliStrategic thinker with a strong brand and business mindset; /liliConsumer-focused and data-driven decision maker; /liliStrong leadership and influencing skills; /liliAbility to work effectively in complex, matrixed and international environments; /liliPassion for brand building, digital innovation and customer engagement. /li /ulpbThe Company applies the National Collective Labour Agreement for the Food Industry (CCNL Alimentare Industria). The gross annual salary package ranges between €70,000 and €80,000 and is defined according to objective and neutral criteria related to the role requirements and the candidate’s profile, in line with the principles of fairness, transparency and equal opportunities. /b /ppbThis job opportunity is open to candidates of all genders, ages and nationalities. Personal data will be processed in accordance with the privacy policy available on our website illy.com. /b /ppbillycaffè is a Certified B-Corp and is committed to building a diverse and inclusive workplace that generates a positive impact on people, communities and the planet. /b /p /p #J-18808-Ljbffr

📌 Head of Media & Content (Milano)
🏢 illycaffè
📍 Milano