ppAt bCulligan /b, we provide innovative and sustainable water solutions that help improve everyday life for people and businesses around the world.
Digital marketing plays a key role in driving lead generation and business growth, and we are looking for a bSenior Performance Marketing Specialist /b to support and optimize our digital campaigns across channels.
/p h3Responsibility /h3 h3Campaign Execution Optimization /h3 ul liExecute and manage lead generation campaigns across Google Ads, Meta, and LinkedIn /li liSupport the definition and implementation of campaign structure, targeting, and bidding strategies /li liMonitor and optimize performance against key KPIs (CPL, MQLs, conversion rate) /li liContribute to full-funnel activities (awareness consideration conversion) /li liCollaborate with Brand Managers to ensure alignment on creatives and campaign objectives /li liSupport optimization of landing pages and campaign flows to improve lead quality /li /ul h3Tracking Data Management /h3 ul liSupport the setup and management of tracking via GTM, GA4, and platform pixels /li liEnsure data consistency and support end-to-end tracking up to Salesforce CRM /li liManage and monitor data flows and automations (including Zapier) /li liSupport cookie and consent management activities in line with GDPR requirements /li /ul h3Performance Analysis Reporting /h3 ul liMonitor campaign performance on a daily basis and highlight optimization opportunities /li liAnalyze full funnel performance (media leads CRM conversion)



/li liBuild and maintain reports using Power BI /li liProvide regular updates and insights to Brand Managers to support campaign decisions /li liContribute to performance reviews with Marketing and Sales teams /li liSupport lead quality analysis in collaboration with Sales /li /ul h3Collaboration Governance /h3 ul liWork closely with Marketing and Sales teams to improve campaign effectiveness /li liSupport alignment with global guidelines and frameworks /li liContribute to global performance discussions/committees by sharing data, results, and learnings /li liEnsure consistency and accuracy in campaign execution and reporting /li /ul h3Skills /h3 ul li4-6+ years of experience in Performance Marketing / PPC / Lead Generation /li liHands-on experience with: Google Ads, Meta Ads, LinkedIn Ads (mandatory); Salesforce (mandatory); Power BI (mandatory); Zapier; Google Tag Manager GA4 /li liStrong analytical mindset with ability to: interpret performance data; identify optimization opportunities; translate data into actionable insights /li liExperience working with performance KPIs (CPL, MQL, conversion rate) /li liGood understanding of digital funnel and lead generation dynamics /li liAbility to collaborate with cross-functional teams (Marketing, Sales, Global) /li liFluent English /li /ul h3Nice to Have /h3 ul liExperience with programmatic or advanced media buying /li liBasic knowledge of CRO and A/B testing /li liExperience in multi-market environments /li /ul h3What We Offer /h3 ul liPermanent contract.
/li liJoin a well-established multinational company that fosters a young, collaborative, and employee-focused work environment.
/li liContinuous learning and development opportunities, supported by ongoing coaching and structured training programs delivered both in person and online /li liCompensation package: ****** € + lavoro da remoto + welfare /li /ul pThis job posting is open to all individuals regardless of gender, age, nationality, ethnicity, sexual orientation, gender identity, or religious belief, in accordance with Legislative Decrees ********, ********, and ********.
/p /p #J-*****-Ljbffr

📌 Senior Performance Marketing Specialist (Bologna)
🏢 Culligan Italiana
📍 Bologna