ppWe are looking for a passionate and experienced Media Sr.
Specialist to join our Regional Digital Marketing Team at Beko Europe.
This role sits at the intersection of regional, global, local, and partnership media activities-acting as the central coordinator who ensures all parties are aligned, informed, and working together efficiently toward shared campaign goals.
/p h3Responsibilities /h3 ul liOverseeing the creation and execution of media campaigns (online offline) across various channels for our brand portfolio, such as social media, search engines, video, display advertising, TV across Europe.
/li liDevelop and oversee the annual and campaign-specific media plans for region local specific projects.
/li liEnsure alignment with the brand's marketing objectives and global guidelines.
/li liCombine data analysis, technical knowledge, local feedback, and market understanding to manage complex campaigns and meet the objectives.
/li liHelp planning and executing media investments with 4P mindset.
/li liDeveloping and implementing the overall digital media strategy for our brands, including defining target audience, goals, and KPIs.
/li liAnalyzing campaign performance metrics and providing strategic recommendations for optimisations and improvements.
/li liPresenting campaign performance and strategy updates to senior management and other stakeholders.
/li liStaying up to date with industry trends and emerging digital technologies to ensure that the company's digital media strategy is innovative and effective.
/li liEstablishing relationships with media partners.
/li liCollaborating with other teams: such as Global Digital Team, local teams to plan and actively run media campaigns.
/li liCreating case studies when working with local global teams.
/li liDeveloping media benchmarks for the markets we operate.
/li liTake an active role pre/post campaign analysis for global local media investments.
/li liManaging budgets and timelines for media campaigns working closely with local, regional global teams.




/li liManaging the media agencies.
/li liFollowing up sales figures of the company GFK reports to be able to create the most feasible media plans.
/li liThis role will be responsible for media strategies, plans, executions, reporting's and budgets regionally.
/li /ul h3How do we describe the perfect match?
/h3 ul liBachelor's Degree Marketing, Media, or a related field.
/li liMinimum of 5 years of experience in media planning and buying, preferably in a multinational environment.
/li liFluency in English is a must, with exceptional communication skills.
/li liStrong knowledge of media platforms, digital and traditional media channels.
/li liProven ability to manage large budgets and deliver measurable results.
/li liStrong project management skills with the ability to manage multiple workstreams, strict milestones, and competing deadlines.
/li liRegional and global perspective with a genuine interest in international media trends.
/li liExceptional analytical skills and proficiency in media performance tools and platforms.
/li liExperience working with media agencies and platform partners.
/li liFamiliarity with Share of Voice (SOV) and Market Share (MS) metrics.
/li liProficiency in media planning software and analytics tools.
/li liPreferred: Experience in Home Appliances or retail industries.
/li liStrong communication and interpersonal skills with the ability to influence and collaborate across diverse teams.
/li liFlexible and open to new perspectives, comfortable operating in a fast-paced and evolving environment.
/li liPositive attitude, strong work ethic, and excellent attention to detail.
/li liA great team player with a self-initiative mindset.
/li liBeing open to communication is always our priority.
/li /ul h3What we offer /h3 ul liThe salary range for this position is € ****** - € ****** gross per year.
The final offer will reflect the outcome of the recruitment process and the overall assessment of the candidate, based on objective and gender-neutral criteria, including skills, experience, qualifications and demonstrated expertise.
/li /ul /p #J-*****-Ljbffr

📌 Senior Regional Media Strategy Specialist (Milano)
🏢 BEKO EUROPE
📍 Milano