In this role you will lead the Marketing Operations function across a multi-brand, multi-market environment to scale MarTech, automation, and CX integrations. You’ll shape the operating model, tooling strategy, and delivery standards within the Marketing CoE, working closely with brand teams and local web/dev groups. You will drive scalable processes and AI-influenced tooling adoption to improve speed, quality, and consistency of marketing execution. This role combines hands-on leadership with strategic governance in a fast-paced, AI-influenced marketing landscape.

- Own the MarTech & Automation stack across brands and markets (HubSpot, automation platforms, tagging, data flows) with standards for configuration, integration health, and tool adoption
- Lead CX Integration, including campaign-driven landing pages, web assets, tracking/QA bridging Marketing, UX, Product, and Tech
- Support agile delivery and sustain sprint-based operations with governance and facilitation
- Drive tool and AI enablement, surfacing best practices, playbooks, and training to boost adoption
- Lead and develop pillar managers and specialists across CX Integration and MarTech/Automation
- Own cross-functional operating model prioritisation, governance, and quarterly planning interfacing with CoE leadership




- Monitor and improve operational health metrics like time-to-market, data quality, and deployment reliability
- Promote shared standards and playbooks to reduce duplication and variance across brands
- Proven experienceLeading marketing operations, MarTech, or RevOps in a multi-brand or complex environment
- Strong hands-on command of modern marketing stack (HubSpot or comparable, GA4, Google Tag Manager, automation platforms, CDP/BI tooling)
- Ability to build scalable standards, processes, and documentation across non-uniform tech stacks
- Fluency in agile delivery (Scrum/Kanban) and sprint-based models
- Systems thinking with ability to translate between marketing, product, and engineering
- People leadership across distributed teams with shared capacity management
- Practical enablement instinct to translate AI/tooling best practices into adoption
- Excellent stakeholder management and English communication skills
- Desirable: Experience in web hosting, domains, SaaS; familiarity with landing-page builders, CMS, and campaign QA at scale
- Desirable: Experience with Centre of Excellence or shared-service models

In this role you will lead the Marketing Operations function across a multi-brand, multi-market environment to scale MarTech, automation, an…

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📌 Marketing Operations Team Lead (Firenze)
🏢 Experteer Italy
📍 Firenze