- Managing and optimising Paid Search campaigns across Google Ads and Microsoft Ads, with a strong focus on performance (CPL, ROI, conversions), testing and continuous optimisation
- Exploring, testing and scaling advertising opportunities within AI-powered search and conversational platforms (e.g. ChatGPT, Gemini and future AI advertising environments) as new formats and capabilities become available
- Building and executing keyword strategies and campaign structures aligned with business objectives
- Continuously improving campaigns through testing, optimisation and data analysis (ads, bidding strategies, audiences, landing pages)
- Supporting the rollout and performance monitoring across multiple markets (Italy, Spain, and beyond)
- Collaborating on landing page optimisation and CRO initiatives
- Contributing to cross-channel growth initiatives : CRM / email campaigns GEO (Generative Engine Optimisation) and emerging search trends
- Performance-driven content testing
- Ensuring strong tracking, reporting and data quality (GA4, CRM, attribution)
- Identifying new growth opportunities and scalable acquisition levers
- Preparing the evolution of Paid Search toward AI-driven experiences and new ad formats
- Managing and testing AI-powered campaign types and ad formats as they become available (e.g. AI search ads environments)

Requirements

- 2–3 years of experience in Paid Search / Performance Marketing (ideally in agency)
- Strong knowledge of Google Ads and PPC fundamentals




- Familiarity with GA4, tagging and attribution models
- Comfortable using AI-powered tools as part of daily workflows and eager to explore their application in digital marketing and search
- Solid analytical mindset and ability to interpret performance data
- Native Italian + Fluent in English
- Ability to manage multiple campaigns and priorities
- Detail-oriented with a strong ownership mindset
- Curious, proactive and eager to learn

Core Competencies

Demonstrates expertise in managing and optimizing Paid Search campaigns across Google Ads and Microsoft Ads, with a strong focus on performance metrics and data analysis. Proficient in leveraging AI-powered tools and strategies to enhance campaign effectiveness and drive growth across multiple markets.

Highest-signal resume keywords

- Paid Search Management
- Google Ads Expertise
- Data Analysis
- AI-Powered Tools Utilization
- Performance Marketing

ATS Optimization Keywords

Hard Skills

- PPC Fundamentals
- Campaign Optimization
- Keyword Strategy Development
- Performance Tracking
- Attribution Models

Soft Skills

- Detail-Oriented
- Ownership Mindset
- Curious
- Proactive
- Ability to Manage Multiple Priorities

Industry Keywords

- Performance Marketing
- CPL
- ROI
- Conversions
- Cross-Channel Growth

Tools & Technologies

- Google Ads
- Microsoft Ads
- GA4
- CRM Systems
- AI Search Ads

📌 Paid Search & Growth Specialist, Italian Market (Torino)
🏢 Jobtailor
📍 Torino