Our client is a fast-growing skincare company with a highly engaged community of over 150,000 followers across multiple digital platforms. Operating in the beauty and wellness industry, they offer premium skincare products inspired by Traditional Chinese Medicine alongside educational content, online courses, and clinical services that empower women to achieve healthier skin through science-backed solutions. As the company continues to scale, they are seeking a Performance Marketing Lead to drive customer acquisition, optimize conversion rates, and accelerate online revenue growth.

Role Overview
The Performance Marketing Lead will own the company's e-commerce growth strategy by leading paid media optimization, conversion rate optimization (CRO), and performance reporting while collaborating with agencies and internal stakeholders. The Performance Marketing Lead will initially focus on Meta advertising, Shopify optimization, and funnel improvements before expanding into broader e-commerce leadership, including agency management and team growth.



This role is ideal for someone who thrives in fast-paced startup environments, enjoys combining strategy with hands-on execution, and is passionate about driving measurable business growth.

Location
Fully Remote (Work from Home) | 9:00 AM – 5:00 PM EST

Key Responsibilities
Paid Media Management & Strategy
Own and optimize Meta advertising campaigns to improve performance and scale ad spend.
Monitor campaign performance and optimize budgets, targeting, creatives, and bidding strategies.
Build dashboards that provide visibility into marketing performance and business KPIs.
Develop high-performing creatives using existing marketing assets.
Execute structured A/B tests to improve campaign efficiency and return on ad spend.

Conversion Rate Optimization (CRO)
Build and optimize Shopify landing pages.
Conduct A/B testing across landing pages, messaging, and user experiences.
Identify and eliminate funnel drop-off points from acqu

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