Senior Associate, Activation Digital Planning About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. The Senior Associate, Activation Digital Planning is responsible for the daily end-to-end management of standard digital media plans, ensuring they meet specific client objectives within the allocated budget. Working with daily autonomy, this role oversees the implementation, buying, and ongoing optimization of digital campaigns. The Senior Associate analyzes performance data, recommends tactical adjustments to maximize results,



and supports the onboarding of junior team members. Skills and Experience Deliver and execute effective digital media plans based on defined budgets and client objectives. Manage the day-to-day implementation and optimization of digital campaign activities (planning & buying). Deliver competitive reports and autonomously analyze campaign results to identify trends. Analyze campaigns and recommend tactical changes to maximize campaign performance, escalating complex issues to the Manager. Aware of the commercial offers and dynamics of online channels in the performance and branding market. Proficient usage of different tools (mainly Adserver and Analytics) to evaluate the plan's results. Ability to manage different digital campaign typologies (awareness, performance, data-driven, and retargeting). Collaborates with agency cross-functional teams and client's suppliers, including creative agencies. Uni

📌 Senior associate, activation digital planning (Italia)
🏢 WPP Media
📍 Italia