Diesel has long been a leading pioneer in denim and casual fashion, known for
moving outside and ahead of trends in its industry. While retaining always its
DNA, in recent years Diesel has evolved into the world of premium casual wear,
becoming a true alternative to the established luxury market. Diesel is a truly
worldwide organization. It is present in more than 80 countries with 5,000
points of sale, including more than 400 company owned stores.

HEAD OF CRM & CUSTOMER STRATEGY

Reporting to the Global Retail Excellence Director, the Head of CRM & Customer
Strategy defines and leads Diesel's global customer strategy, driving customer
acquisition, engagement, retention and loyalty across all channels.

The role is responsible for translating customer insights into business actions
and ensuring consistent customer experience throughout the entire customer
journey. It provides strategic leadership across four key functions: Customer
Insights, Digital CRM Campaigns, Customer Engagement and Client Service,
partnering with Global and Regional teams to ensure effective execution across




all markets.

Key Responsibilities:
• Define and execute the global Customer Strategy, setting priorities,
objectives and KPIs across all customer touchpoints.
• Lead the Customer Insights function, transforming customer data into
actionable insights to support commercial and strategic decisions. Ensure
effective CRM data governance and compliance with privacy regulations, in
partnership with Legal and IT.
• Define the global CRM contact strategy, overseeing digital campaigns,
customer journeys, segmentation and personalization to drive acquisition,
engagement and retention.
• Lead the global Customer Engagement strategy, including clienteling
initiatives, loyalty programs and the global retail events calendar, in
partnership with Regional Retail and Marketing Teams.
• Drive the adoption of customer engagement tools, processes and best
practices across the global retail network.
• Define

📌 Head of CRM (Milano)
🏢 Otb
📍 Milano