Summary of the Role:

The CRM & Web Advisor is responsible for driving the effective use and continuous improvement of CRM systems and web platforms to support sales, marketing, and customer service activities. The role ensures seamless user interaction with CRM tools, promotes data-driven decision-making, and enhances the overall customer journey across digital touchpoints.

Tasks and Responsibilities:

- Collaborate with sales and IT to identify new features and development opportunities
- Continuously assess the CRM system's performance and functionalities, recommending and implementing improvements to enhance efficiency and user experience
- Conduct user workshops and physical training session
- Customizing and pulling marketing reports from the CRM
- Work with marketing and customer service teams to develop customer engagement and retention strategies
- Participate in user testing and upgrade process, and ensure that business objectives are met
- Ensure data accuracy, integrity, and completeness by conducting regular data audits and clean-ups
- Ensure compliance with data privacy regulations and company policies when handling customer data (strong collaboration with legal and IT departments)
- Implement security measures to protect customer information and maintain data confidentiality (strong collaboration with legal and IT departments)
- Experience with Sitecore or most common CMS




- Guarantee web performance thanks to the monitoring and support of the IT department
- Improving the user experience of the website
- Perform and monitor A/B test activities
- Manage external developers and suppliers (UX designers and developers, back/front end developers, quality managers, infrastructure manager, editors etc.)

Job and Personal Requirements:

- Master’s Degree in Economics, Engineering, or equivalent STEM faculty
- 4+ years of experience in similar role within a complex multinational environment
- Fluent English (other language appreciated)
- Experience with Salesforce CRM, Marketing Cloud and/or similar
- Project management skills
- Ability to manage complexity and work under pressure
- Customer focus and strong customer support commitment
- Analytical aptitude, monitoring, and summarizing skills

This position is open to applicants of all genders and is offered in accordance with the principles of equal opportunity and non-discrimination.

The gross base salary range for this role is between 37.000 EUR and 44.400 EUR. The final offer will be determined based on objective criteria, including relevant qualifications, professional experience, role-related skills, competencies, internal equity and the approved salary structure.

Where applicable, variable pay and benefits will be communicated separately.

📌 CRM & Web Advisor (Tivoli)
🏢 Yokohama TWS
📍 Tivoli