Baccarat Hotel is coming to Rome and will be Baccarat's first hotel in Europe. We are seeking a commercially driven Director of Sales to lead the sales strategy across all market segments and build a strong, high-performing sales platform from pre-opening through launch and beyond. This is a hands-on, sales-led role for an experienced luxury hotel sales leader who understands how to open a new market, build meaningful relationships, and convert opportunity into measurable business. Demonstrated expertise in the US and Arab markets is essential, together with strong pre-opening experience and the ability to lead a team through a fast-paced opening environment. The Role As Director of Sales, you will be responsible for developing and executing the hotel's sales strategy across all key market segments, including leisure, corporate, group, entertainment, diplomatic, consortia, luxury travel trade and high-net-worth business. You will work closely and commercially alongside the Director of Marketing and Director of Revenue to ensure a fully aligned approach to market positioning,



demand generation, pricing, pace, channel strategy and business mix. This role requires a leader who can build the sales engine from the ground up, establish Baccarat's presence in Rome and key feeder markets, and create the structure, discipline and relationships needed to drive strong performance from day one. Key Responsibilities Lead the sales strategy and pre-opening sales plan for Baccarat Hotel Rome. Own all market segments, including luxury leisure, corporate, group, entertainment, consortia, diplomatic, agency, wholesale and partnership business. Develop and activate key feeder markets, with particular focus on the US and Arab markets. Build a clear account strategy, target list, sales cadence and production plan. Establish Baccarat's trade presence across Europe, the Middle East, the US and other priority source markets. Drive proactive new business development and account penetration

📌 Director of sales (Lazio)
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📍 Lazio