CapsLock builds long-term marketing solutions for large partners. We don’t just run ads - we become a permanent marketing partner for our clients. For years our core market was home services and home improvement. Now we are expanding into new industries. Some target examples are: insurance, senior care, healthcare, wellness and beauty. This role is a key part of that growth.

Why this role exists
Almost every company that takes a first meeting with us likes what we offer. Our challenge is simple: we need more first meetings with the right companies. That is your job. This is a pure “hunter” role - 100% focused on new business. You will not manage existing accounts or campaigns.

Job Requirements:
Research target industries and companies together with our growth team and a dedicated researcher; identify the right decision-makers.
Run creative, multi-channel cold outreach: email, LinkedIn, phone calls, and non-standard touches. Build smart sequences (7+ touchpoints), not email blasts.
Book meetings with the right size of companies - quality over quantity. Example:



from 7 target companies in an industry, we expect at least half on a call.
Attend 4-6 industry conferences per year: network, learn the market, bring back insights and ideas.
Spend your first 2-3 months learning our value proposition and messaging; work with a ready playbook of what works and what doesn’t.
Share feedback with our launch and CRO teams; keep your pipeline and CRM data clean and up to date.

How we measure success:
Meetings booked per month and quarter with the right companies (~25% of the weight).
How many of those meetings are strong enough to enter our test calendar (~75% of the weight).

Requirements
Must have:
5-7+ years in business development / client acquisition with heavy cold outreach (any industry, not only marketing).
A book of business you built from scratch - and real numbers to show: open rates, reply rates, booked meetings.
Expert level in LinkedIn Sales Navigator.
You’re lookin

📌 Business Development Manager (Roma)
🏢 Capslock
📍 Roma