ppIn this role you will lead the Marketing Operations function across a multi-brand, multi-market environment to scale MarTech, automation, and CX integrations.
You'll shape the operating model, tooling strategy, and delivery standards within the Marketing CoE, working closely with brand teams and local web/dev groups.
You will drive scalable processes and AI-influenced tooling adoption to improve speed, quality, and consistency of marketing execution.
This role combines hands-on leadership with strategic governance in a fast-paced, AI-influenced marketing landscape.
/pulliOwn the MarTech Automation stack across brands and markets (HubSpot, automation platforms, tagging, data flows) with standards for configuration, integration health, and tool adoption /liliLead CX Integration, including campaign-driven landing pages, web assets, tracking/QA bridging Marketing, UX, Product, and Tech /liliSupport agile delivery and sustain sprint-based operations with governance and facilitation /liliDrive tool and AI enablement, surfacing best practices, playbooks, and training to boost adoption /liliLead and develop pillar managers and specialists across CX Integration and MarTech/Automation /liliOwn cross-functional operating model prioritisation, governance, and quarterly planning interfacing with CoE leadership /liliMonitor and improve operational health metrics like time-to-market,



data quality, and deployment reliability /liliPromote shared standards and playbooks to reduce duplication and variance across brands /liliProven experienceLeading marketing operations, MarTech, or RevOps in a multi-brand or complex environment /liliStrong hands-on command of modern marketing stack (HubSpot or comparable, GA4, Google Tag Manager, automation platforms, CDP/BI tooling) /liliAbility to build scalable standards, processes, and documentation across non-uniform tech stacks /liliFluency in agile delivery (Scrum/Kanban) and sprint-based models /liliSystems thinking with ability to translate between marketing, product, and engineering /liliPeople leadership across distributed teams with shared capacity management /liliPractical enablement instinct to translate AI/tooling best practices into adoption /liliExcellent stakeholder management and English communication skills /liliDesirable: Experience in web hosting, domains, SaaS; familiarity with landing-page builders, CMS, and campaign QA at scale /liliDesirable: Experience with Centre of Excellence or shared-service models /li /ulpIn this role you will lead the Marketing Operations function across a multi-brand, multi-market environment to scale MarTech, automation, an... /p /p #J-*****-Ljbffr

📌 Marketing Operations Team Lead (Firenze)
🏢 Experteer Italy
📍 Firenze