Marketing & Product Management Specialist - OFF Road
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The role of the Off Road Portfolio & Product Management Specialist inside FPT organization is to support at 360° the Head of Off Road Portfolio & Product Management (P±), where the main goal of the P± is to be the ‘Voice of the Customer’ throughout the organization with the objective of optimizing the company’s development capabilities of Powertrain solutions and new businesses.
Key Accountability
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- Work in coordination with P± Manager to develop the specific segment market know-how to define product go-to-market strategy
- Continuously monitor market needs and requirements (e.g. organizing specific customer workshops with OEM and final customers), taking into account future technology / developments, competitor products/services and the changing requirements of regulatory norms
- Defining product drivers for Powertrain applications on a world-wide basis
- Analyzing market trends in your business segment and competitors’ moves in terms of new product launches and technical roadmaps
- Assess FPT Powertrain product competitiveness and perform gap analysis
- Scout for new market/business/customer opportunities
- Ensure adequate price positioning through value analysis
- Support the preparation of company’s program approvals through competitive assessment analysis
- Collaborate to produce product roadmaps and target settings for mid-long term development
- Collaborate to define product communication guidelines and support brand and training activities
- Collaborating to FPT’s exhibitions preparation and attendance
- Supporting FPT’s and customers product launches, press-events and communication strategies
- Organizing training sessions for FPT’s sales teams customers/dealers
- Support the development of marketing and sales tools and the release of commercial documentation
- Support Regions for local activities and acquire a world-wide knowledge of Powertrain market
Required Skills & Background
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- Master degree (Management/Mechanical/Electronic engineering is preferable)
- 4-5 years of working experience, Minimum 1-2 years of experience in similar roles, in automotive/capital goods industry (experience in Powertrain / driveline is preferable)
- Market-oriented approach with good problem solving skills
- Ability to create product marketing plans
- Ability to think >5 years ahead, but with foot on the ground and with a pragmatic and xysqume customer driven approach
- Ability to explain specifically how changes in competitors, clients, regulations and market segments affect own business
- Ability to scout new business opportunities that enable business development targets to be achieved/exceeded
- Analytical approach and capability to translate market data and deviations into future trends and segmentations
- Ability to form clear and independent idea of customer needs and requirements through studying data and discussions with customers; ability to know the customer’s business from own perspective
- Ability to work and to collaborate by objectives in a cross-functional teams, with strong communication attitudes and relationship skills
- Excellent knowledge of English in speaking and writing
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