Job DescriptionThe Digital Marketing Specialist is responsible for the development, implementation, monitoring and optimization of digital marketing campaigns through all digital channels. The core responsibilities are: 1) Ensuring search optimization 2) Increasing traffic quality to sites of interest 3) Generating new leads.1.01 Plans and executes web campaigns, SEO/SEM, database building, email campaigns*1.02 Analyzes and draws up reports on campaign performance, evaluates them based on the results obtained (ROI and KPI)*1.03 Identifies new trends, then optimizes investments and performance based on new actions that can intercept market needs*1.04 Think proactively about new marketing development strategies*1.05 Plan,



execute and evaluate experimental actions and conversion tests*1.06 Use analytical skills to evaluate the customer experience across multiple channels and touch points*1.07 Optimize the use of funnels and conversion points tools*1.08 Collaborate with agencies and other external suppliers*1.09 Analyze emerging technologies. Acts as a point of reference for any new implementations where appropriate*1.10 Promotes the development of role learning through proactive, team and digital activities, aimed at innovation and improving the effectiveness/efficiency of one's responsibilities^*1.11 Adopt significant behaviors and promotes operational/cultural actions for Sustainable Development, understood as the interconnection of practices oriented towards the Care of the 'Environment, Business Processes and Organizational Community^*QualificationsDegree in Digital Marketing.Deep interest in the fashion industry and trends.Highly curious, proactive, and eager to learn.#J-18808-Ljbffr

📌 Digital Marketing Specialist - Internship (Reggio Emilia)
🏢 MAX MARA FASHION GROUP
📍 Reggio Emilia