ppThe candidate will be responsible for the Go-to-Market Strategy of Fendi collections, designing, coordinating and executing the Global Launch Strategy and 360° Marketing Plan, with the objective to communicate the value of each Fendi collection through an innovative and effective strategy, aligned with brand, product and business priorities.
This role reports into the WW Retail department based in Rome and manages a team of 2 people.
/p h3Job responsibilities /h3 ul liDevelop the go-to-market strategy for every Fendi collections (woman, man, kids, lifestyle accessories) and special projects: design the yearly marketing calendar; identify the key product focus and develop the related 360° Plans (Launch initiatives, Special Capsules, Collabs); coordinate at central level all the Marketing launch plans and calendars for the launches (online and offline) in cooperation with the HQ functions involved (Collection Retail Merchandising, Communication, Omnichannel, Visual Merchandising, Training, Supply Chain, and Regional Leaders) /li liApproach disruption and innovation in the launch design process, while developing extensive competitive analysis for market trends and best practices within and beyond the luxury fashion industry /li liPresent these launch plans in an inspiring, clear and effective way to regional teams and liaise with them to localize the marketing strategy and 360 plans based on local needs /li liMonitor launch sales performance and marketing ROI for in-season and forward-looking optimization /li liDefine key product bets, key stories and retail focuses to activate different cross-department actions, including content briefs, collection shooting, VM designs, CRM campaigns, events and training actions /li liMonitor launch sales performance and Marketing ROI for future optimization /li liEffectively manage and develop team members to deliver innovative, impactful plans that meet business objectives,



while maintaining different deadlines for execution /li /ul h3Profile /h3 ul li10 years experience in Marketing/Merchandising/Retail.
Luxury industry is a plus /li liStrong strategic mindset, with ability to work in a fast paced, dynamic environment and to manage multiple projects with strict deadlines /li liStrong project management skills and proven ability to work cross-functionally /li liStrong product sensibility/aesthetic and commercial acumen; able to influence during the collection buying process /li liSuperior ability to build very strong peer relationships and lateral influence /li liExcellent capability to inspire and manage teams directly and indirectly /li liExcellent communication and presentation skills /li liSuperior project management skills with preferred experience in marketing projects, with strong attention to detail /li liFluent in English, Italian knowledge would be considered a plus /li liAvailability to travel for buying session and market visits up to 30% of the time /li /ul pLVMH is committed to non-discrimination and respect of each person's singularities.
We recognize and recruit all types of talent /p h3Additional information /h3 pFor new joiners for this role in Italy, the annual gross salary associated with this position is EUR ******.
/p pThis role is also eligible for bonuses, subject to Fendi's discretion and based on factors such as individual and/or organizational performance.
On top of legal benefits, further benefits are provided in accordance with current company policies.




/p pThis position is subject to the provisions of the collective bargaining agreement (CCNL Commercio) applicable to the role and applied by Fendi in Italy".
/p pThe FendiMaison was established by Adele and Edoardo Fendi in Rome in ****.
The opening of the first Fendiboutique – a handbag shop and fur workshop followed.
Soon winning international acclaim, Fendi emerged as a brand renowned for its elegance, craftsmanship, innovation and style.br/Called by the legendary five Fendi sisters, the collaboration with the late Karl Lagerfeld began back in **** and lasted 54 years.
In ****, Silvia Venturini Fendi seconded him in the Artistic Direction; in ****, she is given the direction of Accessories and later of Menswear.br/In ****, the LVMH group acquires Fendi becoming in **** its majority shareholder.
Appointed in ****, Kim Jones held the role of Artistic Director of Couture and Womenswear until ****.
Since ****, Delfina Delettrez Fendi, fourth generation of the Fendi family, is Artistic Director of Jewellery.
Today Fendi is synonymous with quality, tradition, experimentation and creativity.br/ /p h3Crafting Dreams Starts With Yours /h3 pbAt LVMH, people make the difference in the art of crafting dreams.
/bbr/Our people fuel our dynamic, entrepreneurial culture.
We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind.
Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential.
We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community.br/Join us at LVMH, where your talent is at the heart of our collective successes.br/ /p /p #J-*****-Ljbffr

📌 Ww Go-To-Market Manager (Lazio)
🏢 Lvmh Group
📍 Lazio