At Zentiva, we provide health and wellbeing for all generations, with a focus on developing, producing, and delivering high-quality, affordable medicines to more than 100 million people in over 40 countries across Europe.
Zentiva employs more than 5,400 unique talents across 30 countries, united by a shared commitment to the people who depend on our products every day.
Key Responsibilities Define and drive the CHC strategy for Western Europe, ensuring alignment across markets and stakeholders
Establish go-to-market model and channel strategy with focus on customer centricity
Partner closely with country teams to assess and optimize go-to-market approaches and commercial execution
Establish frameworks and standard ways of working to enhance consistency and performance across markets
Identify growth opportunities, build business cases, and lead end-to-end implementation
Lead through influence in a highly matrixed environment, ensuring alignment and adoption across countries
Contribute to CHC portfolio expansion, including support for M&A; opportunities in the region
Build the foundation for future regional capabilities (e.g., digital marketing, e-commerce) and evolve the Target Operating Model
Profile / Requirements Must‑have Extensive experience in Consumer Healthcare and OTC, ideally within a pharmaceutical environment




Proven ability to combine strategy development with hands‑on execution and delivery
Track record of building or scaling functions, processes, or capabilities from the ground up
Strong commercial acumen with experience improving go-to-market models and salesforce effectiveness
Ability to identify opportunities, build business cases, and deliver measurable results
Experience working across multiple markets and leading through influence in a matrix environment
Strong stakeholder management, networking, and communication skills
Data-driven mindset with a focus on impact and outcomes
High energy, proactive approach, and strong ownership mentality
Nice‑to‑have Exposure to digital, e-commerce, or commercial excellence capabilities
Experience supporting M&A; or portfolio expansion initiatives
DE&I; Statement Zentiva is committed to diversity and has employees representing more than 50 nationalities in 30 countries with different ethnical and educational backgrounds, across four different generations, with various beliefs. At Zentiva, we are committed to building a diverse and inclusive workplace where everyone feels respected, valued, and empowered to contribute. We welcome applications from all qualified candidates regardless of background, and we believe that diversity strengthens our ability to serve patients and communities.

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📌 Head of Consumer Healthcare Western Europe (Milano)
🏢 Zentiva
📍 Milano