PR & Media Senior Specialist (Fixed Term Contract)
The Oberalp Group is a management driven family business - a house of brands that creates high quality technical mountaineering products. We have 6 own brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt. As an exclusive partner of other brands in the sports sector we offer our entire know how in communication, sales and image building.

We are a team of more than 1000 employees in 11 countries worldwide – a group of adventurers and dreamers, mountaineers, looking for their next peak.

At Salewa we are looking for a PR & Communications Senior Specialist who will support earned media visibility, brand storytelling, and cultural relevance across key markets.

Working closely with Marketing, Brand, Product, Digital and regional teams, this role supports the execution of PR and communications activities across product launches, brand campaigns, athlete and creator storytelling, events, media relations, and community activations.

Tasks and responsibilities

Support the execution of global PR and communications strategies aligned with brand and commercial priorities

Manage media relations including outreach to journalists, editors, creators and key opinion leaders across outdoor, sport, lifestyle and fashion media

Coordinate seasonal PR activities including press releases, media kits, product seeding and campaign amplification, supporting product launches across key markets

Support brand storytelling and narrative development across mountain sports, innovation, sustainability, athletes and community

Ensure consistency of messaging and tone of voice in collaboration with Brand and Creative teams

Support creation of press materials and campaign assets and help extend Salewa’s visibility beyond outdoor media into lifestyle and culture conversations

Support communication activities related to athletes, creators and Salewa People

Coordinate PR support for events, activations,



partnerships and community experiences

Manage product seeding processes with media and creators in coordination with internal stakeholders

Monitor relevant trends, communities and cultural conversations

Support coordination with regional PR agencies and local marketing teams on seasonal toolkits and communication priorities

Support rollout of global communication assets and consolidate market feedback and coverage results

Monitor media coverage and brand visibility and support reporting of PR performance

Profile

3–5+ years of experience in PR, Communications, Brand Marketing or Media Relations, preferably within outdoor, sporting goods, lifestyle, fashion or premium consumer brands

Strong understanding of the global media landscape across outdoor, sport, fashion, lifestyle and digital culture

Experience working with PR agencies, editors, creators, athletes or brand partners

Excellent storytelling and communication skills, both written and verbal

Strong organizational and project management skills with attention to detail

Ability to manage multiple priorities in a fast-paced international environment

Passion for mountain and outdoor sports

Very good English and German skills, Italian is a plus

Annual Gross Base Salary Range
32.000€ - 45.000€ + additional target premio 5-10% of base salary.

Compensation for this role is based on skills, experience, qualifications, and job-related responsibilities. We are committed to fair and equitable compensation practices. Pay decisions are made consistently across comparable roles and career levels, supporting our commitment to equal pay for substantially similar work.

If your experience and capabilities exceed the requirements outlined in the job description, we encourage you to apply. We are open to discussing a compensation package that appropriately reflects the value you can bring to the role.

If you are interested to work in a challenging, international and dynamic environment then apply now!

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📌 PR & Media Senior Specialist (Fixed Term Contract) (Bolzano)
🏢 Altro
📍 Bolzano