Responsibilities Support our European In‐Country teams to recruit high‐value sellers and creators to the platform through sales enablement content and partnerships with third parties and internal TikTok key stakeholders, such as trainings, webinars, and publications. Support in narrative diffusion – create toolkits, onboarding materials, case studies, and content that empower merchants and agencies to scale on TikTok Shop. Industry & Community Building for positioning – B2B online and offline lead‐generation event operational coordination across Europe with local teams and agencies, securing and raising the bar within a frugal mindset.

Performance & Data Analysis – track KPIs such as gross leads, impressions, reach, CPM channel performance, and provide recommendations. Cross‐Functional Collaboration – work with local teams, local marketing POC, and communications to align merchant messaging, showcases, and other strategic inputs to our work. 3–5 years in B2B marketing, ideally on platform‐side e‐commerce, digital marketplaces, or social commerce. Strong understanding of TikTok, creator ecosystems, and online retail trends.

Excellent communication skills with the ability to translate technical concepts into compelling narratives. Fluent in multiple European languages (German, French, Italian, Spanish) to collaborate cross‐functionally across these regions. Both creative and analytical mind with a proven track record in data‐driven achievements.





Proven experience building acquisition funnels, growth campaigns, and partner programs. Ability to deliver under pressure in a fast‐paced environment, with flexibility and an aptitude for handling complexity. Operational excellence in project and stakeholder management.

TikTok is the leading destination for short‐form mobile video. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible.

Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We lead with curiosity, humility, and a desire to make an impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

📌 Marketing Shop Manager (m/w/d) (Milano)
🏢 Tiktok
📍 Milano