The Senior Business Development Manager, Europe will lead business development and student recruitment across the full Stafford House portfolio in Europe, covering adult business for Stafford House International and junior and group business for Stafford House Study Holidays.

This is a commercially focused senior individual contributor role. The postholder will be responsible for developing the European sales strategy, building a strong pipeline, managing key partner relationships and personally delivering recruitment across adult EFL, professional English, junior group and seasonal programme opportunities.

The role requires a candidate who understands both adult and junior study travel channels, can work with agents and institutional partners, and can turn market opportunities into high-volume, sustainable business.

About Stafford House International and Stafford House Study HolidaysStafford House International delivers English language and professional courses for adult students, younger learners and teachers. Stafford House Study Holidays provides junior English language programmes combining tuition, activities, excursions and residential or group learning experiences. Together, the Stafford House portfolio supports students, agents and partners across the EFL and junior education sectors.

Key responsibilities

- Develop and deliver the European sales strategy for the Stafford House portfolio, balancing adult recruitment for Stafford House International with junior and group growth for Stafford House Study Holidays.
- Recruit and convert business at scale through agents, schools, group organisers, institutions, networks and other partner channels.




- Build senior relationships with institutional partners.
- Manage key accounts and commercial partnerships.
- Work closely with the Stafford House Study Holidays Director on junior group opportunities.
- Provide market intelligence on demand trends, competitor activity, pricing, etc.
- Represent the Stafford House portfolio at workshops, fairs, conferences, roadshows, school visits, institutional meetings and other recruitment activities.
- Maintain accurate CRM records, forecasts, account plans and performance reporting.

Qualifications and experience
- Substantial experience in international education sales, EFL, study travel or a closely related sector.
- Proven ability to recruit adult business for English language or professional English programmes, including through agency and partner channels.
- Strong understanding of junior and group business, including group organisers, schools, seasonal programmes and institutional buying behaviour.
- Demonstrable ability to develop sales strategy and execute it.
- Strong knowledge of European education markets.
- Experience developing relationships with schools, institutions, foundations, associations or public-sector educational bodies is strongly preferred.
- Experience contributing to product development,



centre development, venue assessment or programme design is desirable.
- Experience supporting or resolving operational issues for business clients during programme delivery is desirable.
- Advanced English is required. Working proficiency in Spanish or Italian is required; proficiency in both Spanish and Italian would be highly advantageous.
- Strong competence in CRM systems, reporting, Microsoft Office and digital presentation tools.
- A university degree or equivalent professional experience is desirable.

Essential skills and attributes
- Commercially driven, with the ability to deliver ambitious recruitment and revenue targets across a mixed adult and junior portfolio.
- Expert relationship builder with credibility at senior institutional, agency and partner level.
- Strategic thinker who can also execute directly and remain close to market and operational detail.
- Strong negotiator with the ability to create commercially sound, partner-focused proposals.
- Confident presenter able to represent the Stafford House brands clearly and persuasively.
- Highly organised, with strong forecasting, reporting and account management discipline.
- Calm and practical problem-solver, particularly during peak delivery periods and client escalations.
- Strong understanding of student, parent, agent, group leader and institutional expectations.
- Culturally aware and able to adapt communication style across different European markets.
- Collaborative team player with the confidence to influence across sales and operations.
- Willing and able to travel regularly.

📌 Senior Business Development Manager, Europe (Italia)
🏢 Stafford House International
📍 Italia